Senior Product Manager - Growth & Welcome Experience

About [Employer hidden — sign up to reveal]

We’re [Employer hidden — sign up to reveal], a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique [Employer hidden — sign up to reveal] recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff. We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast– backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing. Together, we’ll change the world of pet food for good.

The Role

This Senior Product Manager position is responsible for introducing prospective customers to our proposition through product-led marketing, compelling discovery, transparent pricing and a sign-up through to trialist experience that sets customers up for success. You'll help dog owners understand our offer and welcome them to [Employer hidden — sign up to reveal] so that customers are set up for success in their first few months with us. You'll also work closely with Marketing to ensure we deliver a seamless and effective acquisition journey across all channels and markets. This role would best fit a PM who has a background in or experience of product-led growth and/or conversion journeys, cares deeply about creating compelling customer experiences, understands the economic levers of a subscription model, and is passionate about delivering customer and commercial value.

Responsibilities

• Lead teams to deliver complex, high-impact initiatives across multiple product domains, ensuring alignment with business and customer outcomes.
• Influence and align diverse stakeholder groups, including senior leadership, engineers, and external partners, in a matrixed environment.
• Drive cross-functional collaboration, navigating technical complexity to maintain clarity and momentum.
• Champion high standards across concurrent workstreams, supporting teams in delivering effectively.
• Serve as a key point of contact for resolving prioritisation challenges, unblocking progress and stakeholder conflicts.
• Use agile methodologies and an experimentation mindset to quickly learn what works and why, deliver value sooner for pet owners, and iterate compelling digital experiences.
• Provide strategic direction across the entire trialists journey.
• Dual contributions: acting as both an individual contributor and manager of one PM in the growth space.
• Shape and own the Growth product vision and roadmap in collaboration with cross-functional teams.
• Develop strategies to drive acquisition and early retention by identifying and prioritising improvements to conversion, satisfaction, and cohort value.
• Champion customer needs through data analysis and insights, ensuring insights inform physical, digital and technical solutions.
• Responsible for the definition and delivery of both customer outcomes and metrics using OKRs and other frameworks.
• Work closely with Product Designers and Squad Leads to refine the product backlog, ensuring alignment with business goals and user needs.

Skills You'll Bring

• Proven experience leading cross-functional teams, including engineering, design, analytics, and commercial stakeholders.
• Ownership of product-led growth plans in D2C or ecommerce environments.
• Skilled in scoping and launching experiences that align customer needs with commercial goals.
• Able to translate complex opportunities into clear goals and action plans.
• Operates with a test-and-learn mindset using rapid iteration.
• Proficient in product discovery techniques from A/B testing to customer prototyping.
• Brings a passion for product-led performance, design, and systems thinking.
• Adept at driving progress in ambiguous, fast-paced contexts.
• Experience as a line manager for product managers.

Even Better If You Have

• Experience in scale-up environments.
• Background in subscription-based services, ideally involving physical product delivery.
• Knowledge of the pet, nutrition, or wellness categories.
• Hands-on experience with advanced personalisation, machine learning, and AI-driven solutions.
• Deep experience with performance marketing, including lead generation, referrals, and their impact on digital growth.

What's in it for you?

• Competitive salary, reviewed annually
• Annual bonus, based on company performance
• Flexible core hours
• Hybrid role
• 25 days holiday (excl. bank holidays), increasing over time to max 27
• 9/10 day working week to enhance wellbeing
• Optional 5 days unpaid leave and 1 paid volunteer day each year
• Work from abroad 2 weeks every 6 months
• Health insurance paid by [Employer hidden — sign up to reveal]
• Extended maternity, paternity, shared parental and adoption pay (6 months at 70% pay)
• Flexible paid care leave
• In-house L&D team with year-round courses
• 50% discount on all [Employer hidden — sign up to reveal]
• Discounted gym membership

What’s next?

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! Apply via the 'Apply now' button on the page. Our recruitment process: 1) CV review by Hiring Manager, 2) Call with Talent Team, 3) Video call with Head of Product, 4) Presentation to panel, 5) Final call with Head of Proposition or CTOO. We are an equal opportunity employer and provide reasonable adjustments.