About the Role

Our client is entering an exciting phase of growth, driven by significant investment and ambitious leadership. As they expand into new, more refined customer segments, they are strengthening their CRM capability to deliver highly personalised, data-led experiences. This is a pivotal opportunity to shape lifecycle marketing in a business that blends premium leisure experiences with strong commercial performance.

This CRM & Lifecycle Manager role sits within a growing CRM function led by an experienced Head of CRM, working alongside a high-performing team focused on delivering impactful customer journeys. You’ll play a key role in elevating lifecycle strategy, using advanced platforms and data to unlock deeper engagement and long-term customer value.

The CRM & Lifecycle Manager will own lifecycle strategy and execution, driving personalisation and automation to improve customer engagement and revenue performance.

Role Highlights

• Build and optimise end-to-end lifecycle journeys across key customer touchpoints
• Lead CRM automation strategy using Bloomreach (or Braze)
• Drive 1-2-1 personalisation to enhance customer experience and retention
• Collaborate with internal teams to align CRM with wider commercial goals
• Analyse performance data to continuously refine campaigns and journeys

You Will Need

• Proven hands-on experience with CRM platforms (Bloomreach or Braze)
• Strong background in lifecycle marketing and automated journey building
• Data-driven mindset with the ability to translate insight into action
• Experience optimising CRM platforms for performance and scalability
• Confidence working in a collaborative, fast-evolving environment

Why You’ll Love It

• £55k–£65k base salary plus 20% bonus potential
• Clear progression opportunities within a growing CRM function
• Work alongside an ambitious leadership team with strong investment backing
• Hybrid working model with structured in-office collaboration
• Opportunity to shape CRM strategy in a unique and evolving business
• Exposure to advanced personalisation and marketing technology
• Supportive team environment with high-performing peers
• Real ownership and visibility of your work’s commercial impact