Regional Sales Manager - North East England
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Regional Sales Manager - North East England
[Employer hidden — sign up to reveal] is seeking a Regional Sales Manager for North East England to lead on-trade sales and account management. This field-based role involves driving distribution, building key relationships, and ensuring brand excellence. Competitive salary not specified. Full-time, permanent.
About Us
We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. Benefits include bonus scheme, pension enhancements up to 10%, 4-week sabbatical every 5 years, staff discount, extra holiday days, and more.
About The Role
Job Purpose: Management of all aspects of the on-trade IFT and L&T accounts within the allocated area and maximising their potential by building strong business relationships and delivering profitable volume / new distribution as per key KPIs, budget and [Employer hidden — sign up to reveal] business plan objectives.
- Growth of [Employer hidden — sign up to reveal] product distribution in the on-trade by identifying new business opportunities and gaining new accounts.
- Development of existing stockists by supporting and expanding their listings.
- Identification and management of key multiple operator accounts in collaboration with BDM.
- Promotion of healthy long-lasting partnerships with RTM.
- Development and implementation of strategic marketing plans.
- Ensuring product quality consistency across all accounts.
- Performance of regular account audits and contract management.
- Effective management of CRM system and resources.
About You
Qualifications: No specific qualifications necessary but numerical reasoning and language proficiency required. Financial literacy desirable. Experience: Similar sales position (FMCG) or senior hospitality role preferred. Knowledge: Familiarity with [Employer hidden — sign up to reveal] brand and craft beer market. Skills: Time management, organisational, planning, communication, negotiation, influencing. Additional: Clean driving licence, personal vehicle, ability to travel 80%, evenings/weekends.
Benefits & Perks
- Bonus scheme
- Pension enhancements up to 10%
- 4-week sabbatical every 5 years
- Staff discount (50% off beer/cider, 25% off food)
- Extra holiday day each year
- Enhanced sick pay, healthcare, life assurance
- Pawternity leave