Digital Marketing and CRM Manager

Purpose of the post

This is a key role in the Communications and External Affairs Team at [Employer hidden — sign up to reveal], reporting to the Director of Communications and External Affairs and working with colleagues across the institute and external stakeholders and suppliers. It is a unique opportunity for someone looking to use their skills and experience to manage our digital communications platforms and deliver a strategy for digital marketing to increase engagement with our target audiences. Your insight and expertise will see us increase our reach and impact across our digital channels at [Employer hidden — sign up to reveal], improving our use of digital platforms and using analytics and user insight to support our strategic goals and partnerships. The successful candidate will share our values, have strong collaboration skills, be comfortable with working at pace and have a passion for high-quality approaches to digital marketing.

Main responsibilities

• Platform management: Oversee content management and systematic updates on [Employer hidden — sign up to reveal]’s suite of five websites. Oversee the management of contacts, newsletters, social media and reporting in our Hubspot CRM. Lead the implementation of Google Analytics 4 for [Employer hidden — sign up to reveal]’s websites. Manage the use of other communications platforms, including SurveyMonkey and Google Ads. Ensure that [Employer hidden — sign up to reveal] staff receive sufficient support and training in WordPress CMS and Hubspot CRM. Work closely with the Systems Manager and external suppliers. Oversee the safe and secure management of users and access.
• Marketing: Deliver communications campaigns on strategic priorities. Oversee email newsletters, paid social and SEO. Ensure GDPR compliance. Introduce new ways of building audience engagement. Work closely with Events Manager and Training team. Work with Patient and Public Involvement and Engagement colleagues. Provide marketing advice and support across [Employer hidden — sign up to reveal].
• Analytics and reporting: Develop measures across digital channels. Lead evaluation of campaigns. Provide regular Hubspot reports. Coordinate monthly reporting. Provide analytics and insight to other teams.
• Continuous improvement: Review and implement opportunities for quality improvement.

Experience

• Essential: Significant experience in digital marketing across paid and earned channels. Strong track record of digital content strategies. Strong understanding of CMS and website management. Significant experience of managing an organisation-wide CRM. Use of analytics to evaluate performance. Experience of digital project management. Experience of managing stakeholders.
• Desirable: Experience with data visualisation tools. Experience in science or data research.

Skills

• Essential: Excellent communication, planning, organisational, and time-management skills. Comfortable with technical detail. Ability to prioritise. Excellent interpersonal and project management skills. Excellent IT skills.
• Desirable: Specific expertise in WordPress, Hubspot, Google Analytics, Google Ads, Google Tag Manager. Strong listening and observation skills.

Application Process

Unless specified, apply via our online portal. We use skills-based questions. Upload CV and covering letter in one document. For queries contact [Employer hidden — sign up to reveal]. Download full job description here.