Senior Marketing Operations Manager (Platform and Automation)

Role Summary

The Senior Marketing Operations Manager – Platform & Automation is responsible for the optimization and day-to-day governance of our use of the HubSpot platform. This role ensures that our marketing campaigns are scalable, data is reliable, and automation drives efficiency and effectiveness across campaigns. Collaborating cross-functionally, this position is central in enabling high-performing marketing programs through robust infrastructure and data integrity.

Responsibilities

• Lead the architecture, implementation, and optimization of marketing workflows, appropriate use of lead scoring models, automations, and nurture programs in HubSpot.
• Own platform integrations between HubSpot and tools such as Google Ads, LinkedIn, social media, and other marketing platforms.
• Collaborate with the Reporting, Insights & Analysis Manager to ensure structures, systems, and tagging support accurate reporting and attribution.
• Supports the Reporting & Insights Manager with data accessibility, cleanliness, and technical enablement.
• Partner with the Senior Marketing Operations Manager (Digital) and their team to ensure seamless automation and triggered communications across email, web, social, and advertising.
• Maintain high data hygiene standards, governance, and compliance with privacy regulations (e.g., GDPR, CAN-SPAM).
• Define and document best practices and operational processes for marketing systems use.
• Evaluate and implement new HubSpot features and third-party integrations to improve marketing performance and operational efficiency.
• Support training, onboarding, and platform enablement across the marketing and communications team.
• Manage and support the Email Marketing Manager to deliver their responsibilities, coaching them and developing them.

Knowledge and Skills

• Deep marketing experience and advanced expertise in HubSpot.
• Proven track record of developing scalable marketing automation and lead management systems.
• Strong understanding of marketing data structure, lead lifecycle, segmentation, and attribution.
• Technical aptitude in APIs, tagging strategies, and automation workflows.
• Excellent collaboration skills with both technical and non-technical teams.
• Detail-oriented with strong documentation and project management capabilities.
• Experience managing complex lead flows and attribution modeling.

Qualifications

• Bachelor’s degree in Marketing, Data Analytics, or a related field; or equivalent experience

Benefits

US: 401k with employer match, Employee sponsored health, dental and vision insurance, Paid Vacation, 11 public holidays and sick leave, Parental leave, Birthday and three winter holidays days off, Short term and long term disability insurance, 2 days paid time off for volunteering per year, Fully remote work environment with stipend on joining for home office.

UK: Private medical insurance, Life assurance, Income protection, Personal accident insurance, Pension with up to 10% employer match, 25 days holidays, market competitive Maternity and Paternity leave, Birthday and three winter holidays days off, 2 days paid time off for volunteering per year, Fully remote work environment with stipend on joining for home office.

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