Senior Commercial & Marketing Analyst

About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] is one of the UK’s largest online pharmacies, making medicines, expert advice, and everyday health essentials easier to access than ever. With a fast-growing, innovative team, we deliver trusted pharmacy care straight to our customers’ doors.

Join us and be part of a company that’s transforming healthcare and making a real difference every day.

Our purpose

Making medication and care faster, simpler and safer so people stay well for longer.

Our mission

Empower everyone to take control of their health by providing world class technology and pharmacy services.

Our values

• Collaboration
• Integrity
• Positivity
• Growth
• Customer centricity

About the role

Job type: Permanent

Salary: Competitive

Working Pattern & Hours: Monday-Friday, 37.5 hours per week

Location: Hybrid/Flexible (Office located: Lancashire, WN8)

We are looking for a commercially minded and data-driven Senior Commercial & Marketing Analyst to join our FP&A team. This role sits at the intersection of finance, data, and marketing, acting as a key business partner to the marketing and senior leadership team. You will play a critical role in linking marketing performance to financial outcomes, ensuring investment decisions are driven by robust analysis and aligned to business profitability. This includes owning key marketing and customer metrics, supporting forecasting and planning, and delivering actionable insights that optimise spend and drive sustainable growth. This role is critical in ensuring that marketing investment is efficient, measurable, and aligned to financial performance. You will directly influence how we allocate spend, forecast growth, and scale sustainably.

Key Responsibilities

FP&A & Commercial Performance

• Support budgeting, forecasting, and long-range planning with a focus on marketing investment and returns
• Integrate marketing and customer metrics into financial models and forecasts
• Evaluate the financial impact of marketing spend, ensuring alignment with overall business profitability
• Provide insight into revenue drivers, risks, and opportunities to support decision-making.

Marketing & Customer Analytics

Analyse and optimise key marketing performance metrics, including:

• Customer Acquisition Cost (CAC)
• Return on Investment (ROI) / Return on Ad Spend (ROAS)
• Customer Lifetime Value (LTV)
• Conversion funnels and cohort performance
• Develop and maintain robust customer and revenue analytics, including segmentation, retention, and behavioural insights
• Own unit economics and basket analysis, identifying opportunities to improve margins and revenue per customer.

Business Partnering & Insight

• Partner closely with the marketing team to: Evaluate campaign performance, Inform budget allocation and channel strategy, Support test-and-learn initiatives
• Translate complex data into clear, actionable recommendations for senior stakeholders
• Proactively identify trends, risks, and opportunities to improve commercial performance.

Data & Reporting

• Build dashboards and visualisations to track performance and communicate insights clearly
• Develop scalable reporting solutions and ensure data integrity across key metrics.

About You

You’ve got solid experience in commercial finance or data analytics, ideally in a marketing or growth-focused environment. You’re confident using data tools and dashboards, and you understand what really matters when it comes to marketing metrics and digital performance. You’re great at turning complex data into clear, useful insights that help drive better business decisions. You take ownership of your work, enjoy working with different teams, and feel comfortable sharing insights and influencing stakeholders along the way.

Qualifications & Experience

• Strong experience in commercial finance or data analytics, ideally with exposure to marketing or growth environments
• Advanced proficiency in data tools (e.g. SQL, Python, Snowflake, BigQuery) and data visualisation platforms (e.g. Power BI, Omni, Looker or Quick Sight)
• Solid understanding of marketing metrics and digital performance channels
• Strong financial and commercial acumen, with the ability to link data insights to business outcomes
• Experience working with large datasets and building scalable reporting solutions
• Ability to communicate complex analysis in a simple, compelling way
• Highly proactive, self-starter mindset with strong ownership and accountability
• Comfortable working cross-functionally and influencing stakeholders.

Desirable

• Experience in high-growth eCommerce businesses
• Familiarity with experimentation frameworks (A/B testing)
• Knowledge of attribution models and marketing mix modelling.

Company Benefits

• Discounted gym membership
• Funded training
• Enhanced Maternity & Paternity
• 30 days’ annual leave, including Christmas Day, Boxing Day, and New Year’s Day, with all other bank holidays flexible to take at your convenience
• Health & Wellbeing benefits
• Staff discount
• Sick Pay Scheme
• Blue light card membership is available
• Free seasonal flu vaccination
• Regular social events.

We’d love to hear from you, so please apply as soon as possible. The role is open until Friday 22nd May but may close earlier if we receive a high number of applications.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, such as support with your application, interview arrangements, or assessment, please let us know, and we will be happy to help. You can email [Employer hidden — sign up to reveal]

At [Employer hidden — sign up to reveal] (Innox Trading Ltd), we take your privacy seriously. Any personal data you provide during the application process will be used solely for assessing your suitability for the role, communicating with you, and completing necessary recruitment checks. We only share your information with internal hiring teams and trusted third-party partners involved in the recruitment process. Your data will be retained for up to 12 months, unless you ask us to delete it sooner or provide consent for us to keep it on file longer. For more information about how we handle candidate data or to exercise your rights, please contact [Employer hidden — sign up to reveal]