Programmatic Sales Director

Job Description

The mission of [Employer hidden — sign up to reveal] is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

The Programmatic Sales Director is a senior sales leadership role responsible for driving programmatic revenue growth for [Employer hidden — sign up to reveal] across the UK and EMEA markets. The role will build, manage, and deepen relationships with key media agencies, advertisers, and technology partners to maximize the value of [Employer hidden — sign up to reveal]'s premium inventory.

Based in London, the Programmatic Sales Director will develop & lead the programmatic sales strategy, leveraging first-party data, premium advertising formats, and market insights to deliver exceptional results for advertisers and sustainable revenue growth for the business.

Main Responsibilities

• Grow premium programmatic revenue across programmatic guaranteed, private marketplaces (PMPs), and direct programmatic partnerships, positioning [Employer hidden — sign up to reveal]'s inventory as a must-buy for agencies and clients.
• Leverage data and insight to deliver privacy-safe, data-driven targeting solutions and custom audience strategies.
• Build and deepen agency relationships, acting as the main contact for programmatic buyers across major holding companies and ensuring [Employer hidden — sign up to reveal] remains top of mind for premium, brand-safe campaigns.
• Provide leadership in strategic collaboration with agency partners, aligning on shared objectives, performance metrics, and long-term growth strategies that extend beyond transactional deals.
• Collaborate closely with the Programmatic Operations teams to ensure the successful delivery of the end-to-end sales processes, from briefing to managing deal creation, campaign setup, technical troubleshooting, and real-time optimizations.
• Serve as a market leader by representing [Employer hidden — sign up to reveal] at industry events, actively promoting the value of premium news environments and trusted, high-quality journalism.

Qualifications

• Demonstrated expertise in programmatic advertising, spanning programmatic guaranteed, private marketplaces, and the open exchange, supported by strong knowledge of ad tech platforms (DSPs, SSPs, DMPs) and the wider digital media ecosystem.
• Proven commercial and sales leadership experience in programmatic advertising, with a track record of leading pitches, negotiating complex partnerships, and driving sustained revenue growth with major agency partners.
• Strong communication and presentation skills to convert our capabilities into clear, concise and compelling benefits for prospective customers.
• Strong analytical and problem-solving abilities; skilled at translating data, macro trends, and campaign performance insights into actionable recommendations that fuel ongoing revenue growth.
• Excellent communicator and collaborator, thriving in fast-paced environments while ensuring operational excellence & seamless cross-functional teamwork.

Additional Information

REQ-019662

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

[Employer hidden — sign up to reveal] Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.

We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here.

[Employer hidden — sign up to reveal] Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email [Employer hidden — sign up to reveal]. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

For information about [Employer hidden — sign up to reveal]' privacy practices for job applicants click here.

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