Paid Digital Manager

Job Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

At [Employer hidden — sign up to reveal], we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We’re hiring a Paid Digital Manager to play a pivotal role in shaping how H&M connects with customers across global markets. This is an opportunity to lead thoughtful, full‑funnel media planning across paid social, search and programmatic, while partnering closely with senior stakeholders and specialist teams. You’ll combine strategic clarity with hands‑on collaboration, helping translate ambition into media that truly performs. If you enjoy balancing big‑picture thinking with excellent day‑to‑day delivery, this role offers real impact and visibility.

Responsibilities

• Leading cross‑channel, full‑funnel media planning across paid social, paid search and programmatic for your region.
• Partnering with the Paid Digital Director to deliver clear, insight‑led responses to briefs, media plans and campaign reporting.
• Briefing and collaborating with specialist activation teams, staying closely connected to performance once campaigns are live.
• Acting as a trusted day‑to‑day contact for regional stakeholders, providing thoughtful guidance and dependable delivery.
• Applying central digital strategy frameworks while tailoring recommendations to local market and business unit needs.
• Preparing and contributing to client calls, ensuring discussions are focused, informed and outcome‑driven.
• Managing workload, coaching and development for a Paid Digital Senior Executive, fostering a positive and supportive team culture.

Qualifications

• Experience in paid digital media planning across paid social, paid search and/or programmatic channels.
• Confidence translating business objectives into clear media strategies and practical plans.
• Strong communication skills, with the ability to build trusted relationships across clients and internal teams.
• A collaborative mindset, comfortable working across strategy, planning and activation functions.
• Solid understanding of campaign performance metrics and how to use insights to inform decisions.
• Organised and thoughtful approach to managing multiple campaigns and priorities.
• A people‑centred leadership style, with interest in mentoring and supporting others’ growth.

Additional Information

[Employer hidden — sign up to reveal] offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

[Employer hidden — sign up to reveal] works primarily from the office or our clients' office four days per week.

At [Employer hidden — sign up to reveal], we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.