Position Overview

To manage and grow the existing [Employer hidden — sign up to reveal] customer base through effective use of the CRM system, proactive customer engagement, cross-selling of the [Employer hidden — sign up to reveal] product range, and successful onboarding of new customers. This role is focused on strengthening relationships, increasing customer value, improving retention, and supporting sales growth through structured account management.

Key Responsibilities

• Manage and develop existing customer accounts through the CRM system, ensuring records, opportunities, and follow-up actions are accurate and up to date.
• Build and maintain regular contact plans for customers to support engagement, retention, reactivation, and account growth.
• Identify and convert cross-sell and upsell opportunities across the [Employer hidden — sign up to reveal] product and service range.
• Follow up enquiries, previous orders, campaigns, and inactive accounts to generate repeat business and new sales opportunities.
• Support the onboarding of new customers, ensuring a smooth introduction to [Employer hidden — sign up to reveal] products, processes, and key contacts.
• Ensure customer information, preferences, and requirements are captured correctly within the CRM.
• Build strong day-to-day customer relationships through phone, email, and proactive account management.
• Act as a reliable point of contact for customer queries, product guidance, and commercial follow-up.
• Work closely with external sales, marketing, operations, case support, and other internal teams to deliver a seamless customer experience.
• Report on pipeline activity, account development, customer engagement, and performance against targets.

Skills and Experience

• Previous experience in inside sales, account management, customer success, or a similar customer-facing commercial role.
• Strong CRM capability, with experience managing customer activity, pipeline, and reporting.
• Proven ability to build relationships, manage an account base, and identify sales opportunities.
• Confident in cross-selling and growing revenue through proactive customer contact.
• Excellent communication skills by phone, email, and in person.
• Strong organisation, attention to detail, and follow-up discipline.
• Commercially aware, target-driven, and comfortable working with KPIs.
• Experience in manufacturing, dental, healthcare, medical devices, or a technical product environment would be advantageous.

Key Performance Indicators

• Customer retention and reactivation
• Cross-sell and upsell revenue
• CRM data quality and account coverage
• New customer onboarding completion
• Pipeline conversion and activity levels
• Achievement of [Employer hidden — sign up to reveal] KPIs and sales targets

Application Instructions

Please apply via the form on this page. Submit your CV and cover letter (PDF, DOC, or ZIP format). If you have not heard from us within 7 days, please contact [Employer hidden — sign up to reveal].