Organic Growth Specialist - SEO/AEO

🔒 Confidential Employer
Posted 8 May 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Search Engine Optimization (SEO) Answer Engine Optimization (AEO) Content Pipeline Automation Technical SEO (Schema Markup, Structured Data) AI-Assisted Content Creation Data Analysis (GA4, Search Console, Ahrefs/SEMrush) Offsite Citation Strategy FCA Compliance Knowledge

FULL DESCRIPTION

Organic Growth Specialist - SEO/AEO

[Employer hidden — sign up to reveal] is hiring an Organic Growth Specialist to own and scale organic acquisition across Lending, Business Banking and Personal Savings. This role combines SEO and AEO (Answer Engine Optimization) strategy with hands-on execution, including building automated content production pipelines, optimizing for AI answer engines like ChatGPT and Perplexity, and driving measurable customer acquisition and revenue. The ideal candidate has 3-7 years of SEO/organic growth experience, technical SEO capability, and fluency with AI-assisted content creation and automation tools. This is an on-site, full-time, permanent position based in London.

What you’ll be doing

  • Build organic as a revenue channel - Own organic customer acquisition across Lending, Business Banking and Personal Savings measured by organic-attributed account openings, deposit inflows, and lending enquiries. Set and track KPIs including organic sessions, keyword rankings, answer engine share of voice, conversion rate, and revenue.
  • Build content production systems at scale - Design automated content pipelines: topic input → competitive research → structured brief → AI-assisted draft → image sourcing → branded formatting → human review queue → publication. Build AI agents to accelerate every stage. Ensure FCA compliance checkpoint before publication.
  • Own [Employer hidden — sign up to reveal]’s visibility in AI answer engines - Execute AEO strategy across all product lines. Use answer-first writing, self-contained content blocks, question-phrased headings, comparison tables, and FAQ schema to maximise AI citation rates. Implement structured data markup (FAQPage, FinancialProduct, Article, Organization schema).
  • Drive traditional SEO performance - Own keyword research, on-page SEO, metadata, internal linking, and content structure. Build pillar-and-cluster architectures. Monitor Core Web Vitals, crawlability, and indexation. Manage Bing Webmaster Tools and Google Search Console.
  • Build offsite citation authority - Execute offsite citation strategy. Lead [Employer hidden — sign up to reveal]’s Reddit and UGC presence. Build entity presence via Wikidata, Organization schema with sameAs arrays. Work with PR team on co-citation strategy.
  • Measure, experiment and defend - Set up answer tracking across ChatGPT, Perplexity, Gemini, Claude. Run AEO experiments with control groups. Monitor for misinformation and deploy corrective content. Track LLM-attributed conversions.
  • Ensure compliance and accuracy - Verify all rate claims and product terms. Apply risk-tiered approval routing. Work with compliance team to avoid misleading snippets.

What we’re looking for

  • SEO and AEO fluency. Explain how ChatGPT cites, difference between RAG and parametric knowledge, offsite citation strategy. Have optimised content cited by AI engines.
  • Built content production pipelines using n8n, Make, Zapier, custom scripts.
  • 3–7 years in SEO/organic growth with demonstrable results.
  • Technical SEO capability: schema markup, structured data, site architecture, crawl optimisation, Core Web Vitals.
  • Working knowledge of AI-assisted content creation, prompt engineering, RAG grounding.
  • Data-driven mindset: Google Search Console, GA4, Ahrefs/SEMrush, answer tracking tools.
  • Ability to run structured experiments.
  • Strong commercial instinct connecting search work to revenue.
  • Experience in financial services or fintech is a plus.

Why join [Employer hidden — sign up to reveal]

  • High ownership – shape organic acquisition strategy.
  • Product differentiation – multi-entity banking, £13bn+ lending track record.
  • Work with dedicated content writer.
  • Influence at speed.
  • Marketing team investing in organic growth.

Benefits and perks

  • 25 days holiday
  • Hybrid working
  • Personalised benefits
  • Subsidised private medical insurance with Bupa
  • Enhanced maternity and paternity leave
  • Wellbeing and social events
  • In-house barista bar in London office
  • Volunteering time off
  • Salary sacrifice schemes: cycle to work, nursery, gym, electric car

We may use AI tools to support parts of the hiring process. Final hiring decisions are made by humans.

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