Sr. Product Marketing Manager - REMOTE

🔒 Confidential Employer
Posted 8 May 2026
LOCATION
Remote
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Product Marketing Go-to-Market Strategy Demand Generation Sales Enablement AI Tools Workflow Automation Competitive Analysis Data Analytics

FULL DESCRIPTION

Sr. Product Marketing Manager - REMOTE

Company: [Employer hidden — sign up to reveal]

Location: Remote (Virginia)

Work Type: Remote

Job Type: Full-time

Experience Level: Mid-Senior level

Salary: Not specified

Accountabilities

  • Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs
  • Lead go-to-market for product launches from bill of materials through sales enablement
  • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms
  • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts
  • Create sales plays and campaigns that drive adoption and pipeline impact
  • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights
  • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
  • Collaborate with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays
  • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities
  • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time
  • Contribute to broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines
  • Create messaging and content for cross-sell expansion programs within the portfolio

Requirements

  • 6-10 years of PMM experience in enterprise software, with meaningful time in data, analytics, BI, or adjacent categories
  • Experience marketing a BI or analytics product directly
  • Background marketing to analytics teams, data engineers, and application developers
  • Familiarity with how AI capabilities are reshaping BI product roadmaps and buyer expectations
  • Experience with open-source communities, free trials and product-led growth models
  • Hands-on experience with AI tools and workflow automation (we pay attention to this)

Benefits

  • Flexible working hours and remote work options
  • Growth and development opportunities in a fast-paced environment
  • Access to cutting-edge tools and resources
  • Collaborative and innovative company culture
  • Competitive salary and performance-based incentives
  • Health and wellness benefits

This position is posted by [Employer hidden — sign up to reveal] on behalf of a partner company. We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

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