Sr. Performance Marketing Manager

🔒 Confidential Employer
Posted 8 May 2026
LOCATION
Remote
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Google Ads Microsoft Ads Salesforce HockeyStack Customer.io GA4 AI tools Paid social (LinkedIn)

FULL DESCRIPTION

Sr. Performance Marketing Manager

[Employer hidden — sign up to reveal] is looking for someone to own the engine that drives inbound pipeline. This is a hands-on, high-ownership role for a performance marketer who is equally comfortable in a Google Ads account and a Salesforce pipeline report. You'll run campaigns yourself, pull your own data, and make budget calls. This is not a role for someone who wants to manage an agency and review reports.

Responsibilities

  • Strategy & Planning: Develop annual and quarterly roadmaps for paid demand programs, informed by pipeline goals, audience insights, experimentation learnings, and performance trends. Identify growth opportunities across channels, audiences, messaging, and funnel stages.
  • Paid Channel Execution: Own Google Ads and Microsoft Ads accounts end to end, including strategy, execution, budget allocation, keyword management, and bid optimization. Drive ad copy, creative (in collaboration with in-house designer and freelancers), and landing page creation. Paid social (LinkedIn, Reddit, YouTube) is a significant plus.
  • Budget Management: Own the planning, allocation, and day-to-day management of paid media budgets across all performance marketing channels. Monitor pacing and performance, making ongoing decisions to improve impact and efficiency. Evaluate ROI and marginal returns.
  • Measurement & Reporting: Manage the full performance marketing measurement stack, including conversion events, attribution logic, dashboards, and full-funnel metrics. Own the performance dashboard in Hockeystack. Monitor leading and lagging indicators.
  • Inbound & Conversion: Own inbound lead quality, monitor lead flow, flag ICP mismatches, and work with RevOps and SDR team. Own conversion strategy for free tools including landing pages, CTAs, sign-up flows, nurture, and A/B tests.
  • Experimentation & AI-Native Execution: Run continuous test-and-learn cadence across new channels, messaging, and formats. Build repeatable campaign frameworks. Use AI tools to accelerate creative development and testing.
  • Cross-functional: Partner with product marketing, RevOps, content, and SDR team to support revenue goals. Contribute to SEO/AEO/GEO strategy.

Required Experience

5+ years in performance marketing, growth marketing, or demand generation in a B2B SaaS environment. Track record of owning pipeline outcomes. Proven hands-on experience managing Google Ads and Microsoft Ads with direct budget responsibility. HockeyStack experience, Salesforce fluency, [Employer hidden — sign up to reveal] experience, analytical skills in GA4, Mixpanel, or equivalent. Strong experimentation instincts.

Strong plus: Paid social experience (particularly LinkedIn Campaign Manager), free tool or PLG conversion strategies, comfort reading data warehouse outputs (Looker Studio, BigQuery).

Why Join [Employer hidden — sign up to reveal]?

  • Be part of a global, mission-driven company in rapid scale-up mode
  • Help protect organizations from cyber threats at scale
  • Competitive base salary + bonus plan + equity
  • 25 days of vacation + public holidays
  • Self-development budget for coaching, courses, and events
  • Health Insurance + Gym Membership
  • Maternity / Paternity leave
  • Cycle-to-work scheme
  • One volunteer day per year to give back

[Employer hidden — sign up to reveal] UK · Fully Remote

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