Description

Product Marketing sits at the center of product, marketing, sales, and customers. This role owns positioning, messaging, go-to-market execution, and revenue enablement for our assurance and third party risk management (TPRM) solutions. The ideal candidate combines strong product marketing fundamentals with the ability to craft compelling narratives, build scalable sales plays, and drive measurable impact on pipeline, win rates, and category leadership.

Duties & Responsibilities

• Own product positioning and messaging for cyber assurance and TPRM solutions, translating solution capabilities into clear business value for enterprise buyers including CISOs, CIOs, CROs, and GRC leaders.
• Develop and maintain messaging frameworks that clearly articulate differentiation versus legacy approaches, security questionnaires, and point tools.
• Partner cross-functionally to shape go-to-market strategy and ensure offerings align with high-value use cases.
• Lead product launches and GTM initiatives including messaging, content development, internal enablement, and coordinated cross-functional execution.
• Create high-impact product marketing content including solution briefs, whitepapers, website messaging, thought leadership articles, demos, videos and executive presentations.
• Develop scalable sales plays aligned to customer problems such as TPRM and cyber assurance.
• Build and maintain sales enablement assets including pitch decks, competitive battlecards, discovery guides, and objection-handling frameworks.
• Enable enterprise sales teams through training, messaging workshops, and ongoing support to improve deal velocity and win rates.
• Drive competitive intelligence across the assurance and TPRM and translate insights into clear positioning and sales guidance, including positioning, de-positioning competitors, FAQs and objection handling.
• Partner with demand generation and growth marketing teams to ensure campaigns align tightly with product positioning, priority use cases, and high-value buyer personas.
• Support analyst relations, category narrative development, and thought leadership initiatives that position the company as a leader in cyber assurance and trust.

Required Qualifications

• 6–10+ years of product marketing experience in assurance, cybersecurity, or GRC.
• Strong understanding of assurance, regulatory frameworks, risk management, and/or TPRM markets.
• Proven ability to develop simplified, differentiated messaging and positioning in complex technical markets.
• Experience supporting enterprise sales teams through sales plays, enablement programs, and competitive strategy.
• Demonstrated success launching products and driving adoption in high-growth companies.
• Exceptional writing, storytelling, and presentation skills with the ability to communicate to both technical and executive audiences.
• Comfort operating in fast-paced environments where ownership, initiative, and measurable impact are expected.

About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] is the leader in validated cybersecurity assurance used in third-party risk management and compliance. [Employer hidden — sign up to reveal] delivers assurance and certification programs for the application and independent validation of security, privacy, and AI controls, harmonized across more than 60 authoritative standards and frameworks. Its threat-adaptive approach combines tiered, selectable assessments (e1, i1, r2, and AI), an ecosystem of over 100 independent assessment firms, centralized quality assurance, standardized reporting, and a powerful SaaS platform to enable consistent, defensible, and scalable assurance. [Employer hidden — sign up to reveal] delivers the only assurance certification with defensible proof of security, demonstrated by a 99.62% breach-free rate among certified environments in the 2026 Trust Report. For nearly 20 years, [Employer hidden — sign up to reveal] has defined the standard for trustworthy cybersecurity proof, helping organizations demonstrate measurable cybersecurity resilience across their enterprises and third-party ecosystems.

[Employer hidden — sign up to reveal] is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race, color, region, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.