National Sales Director

Position Summary

The National Sales Director will lead and scale the North America professional (B2B) sales channel, with full ownership of revenue performance, team execution, and distribution growth. This is a hands-on, player-coach role requiring a leader who can both drive strategy and personally influence key accounts and deals.

Key Responsibilities

• Own and execute the North America B2B sales strategy, translating brand objectives into actionable plans and measurable outcomes
• Consistently deliver and exceed revenue targets across monthly, quarterly, and annual timelines
• Lead, coach, and hold the Regional Field Executive (RFE) team accountable to clear KPIs, productivity standards, and territory performance
• Build and scale a high-performing team, including hiring, onboarding, and ongoing development
• Own and actively manage the new business pipeline, including national accounts and strategic distribution expansion
• Personally engage in key account development, strategic partnerships, and high-impact deal closing
• Drive both new business acquisition and base business growth, ensuring strong reorder rates and account productivity
• Establish clear sales rhythms, pipeline discipline, and performance visibility across the organization
• Drive accurate forecasting, budget management, and executive-level reporting, with clear visibility to risks and opportunities
• Identify and act on performance gaps, implementing structured action plans to course-correct and accelerate growth
• Leverage data, market insights, and competitive analysis to inform strategy and decision-making
• Partner cross-functionally to ensure alignment across education, marketing, and channel activations
• Champion a culture of urgency, accountability, and continuous improvement across the team

Qualifications

• 8+ years of experience in sales and business development, with proven success in sales leadership roles
• Deep understanding of the professional skincare / spa/medspa channel, including how to drive growth through education-based, consultative selling models
• Proven ability to partner with accounts to grow their business (not just sell into them), including driving reorder, treatment adoption, and long-term account productivity
• Demonstrated ability to consistently deliver against aggressive revenue targets and scale high-performing teams
• Experience leading and developing sales teams, with a track record of elevating performance and building bench strength
• Strong business and financial acumen, including forecasting, budgeting, and data-driven decision-making
• Proven “builder” mindset—comfortable operating in growth-stage or evolving environments
• Strong new business development orientation, with a demonstrated ability to open and scale accounts
• Proven ability to lead through influence, drive accountability, and operate with urgency
• Highly analytical, with strong command of CRM systems and sales reporting tools
• Excellent communication and executive presence, with the ability to engage cross-functional and senior stakeholders
• Experience stepping into increasing levels of responsibility (e.g., Regional → National scope)
• Willingness to travel up to 50%