Influencer Manager - Business Development focus
SKILLS
FULL DESCRIPTION
Influencer Manager - Business Development focus
We're turning movement into a global acquisition engine. Join [Employer hidden — sign up to reveal] as our Influencer Manager to scale and operate the program that gets millions moving through creators who inspire them.
- Location: Remote (Office: Lisbon, The Ministry - London HQ)
- Remote status: Fully Remote
- Employment type: Full-time
- Department: Growth
About the Role
At [Employer hidden — sign up to reveal], we're on a mission to make the world more active - healthier and wealthier along the way. As the leading app that turns steps into rewards, we've inspired 200M+ downloads and helped users walk over 23 trillion steps. Influencer-driven growth is one of our most powerful acquisition channels - and we're just getting started. We're looking for someone to build, scale, and own it. This is primarily a Business Development role - not a brand management one. You'll be designing systems, sourcing new channels, and driving the kind of growth that compounds. Your goal is clear: double the number of users we acquire through influencers within 6 months. You'll lead a team of junior entrepreneurs across diverse markets, bringing structure and strategy to their work while pioneering entirely new approaches to influencer acquisition - from AI-driven solutions to vertical-specific campaigns to affiliate innovation. If you're a builder who gets energy from creating something from scratch, thrives without a playbook, and wants your earnings to reflect your results - this is your role!
What you'll do
- Strategic Development (60%)
- Design and execute monthly influencer acquisition campaigns targeting specific verticals (health & fitness, gaming, lifestyle, finance, and more)
- Build professional influencer sourcing processes beyond the [Employer hidden — sign up to reveal] app, leveraging external platforms, direct outreach, and your own creative approaches
- Explore and test new acquisition channels: AI-driven solutions, third-party affiliate programs, virtual influencers
- Develop compelling lead magnets and communication strategies to attract high-quality influencers at scale
- Analyze market opportunities and build data-driven business cases for new initiatives
- Team Leadership & Operations (40%)
- Coordinate and focus the junior entrepreneur team across markets, standardizing processes and best practices
- Establish clear workflows, tracking systems, and performance metrics
- Drive continuous improvement and knowledge sharing across geographies
What you'll bring
- Proven track record of 2X+ growth in an influencer, affiliate, or partnership program with the numbers and methodology to prove it
- A builder mindset: you've created something original, not just operated existing platforms
- Background in consumer mobile apps or web products (startup environment strongly preferred)
- Strong project management and organizational skills
- Strategic marketing thinking: you approach an influencer program the way a product marketer approaches a launch
- Data-driven and creative in equal measure
- Comfort with variable compensation tied directly to outcomes
Why [Employer hidden — sign up to reveal]
- A mission that genuinely matters: getting millions of people moving every single day
- Full ownership of a high-impact acquisition channel with direct influence on company growth
- Remote-first culture with flexibility and trust at its core
- Direct collaboration with leadership in a fast-moving, founder-minded environment
- Room to experiment, build, and leave your mark
Contact: Ella Sytnik (Head of Talent) - View profile