About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] UK is part of [Employer hidden — sign up to reveal], number two in wines and spirits. We are a convivial, passionate, entrepreneurial and dynamic company with 320 employees based in the UK, and are responsible for the sales, marketing and distribution of [Employer hidden — sign up to reveal]’s leading premium spirits, wines and champagnes.

[Employer hidden — sign up to reveal] holds one of the most prestigious brand portfolios in the drinks sector, including 19 brands among the top 100 worldwide. Our key brands in the UK include ABSOLUT vodka, Jameson Irish Whiskey, Beefeater and Plymouth Gins, The Glenlivet Scotch whisky, Havana Club rum, Malibu rum, Chivas Regal Scotch whisky, Perrier-Jouët.

About the Role

Jameson is on a roll — growing, culturally relevant and full of ambition. As the world’s #1 Irish Whiskey and one of the UK’s most loved spirits brands, we’re not standing still. We’re building for the long term, investing in creativity, football culture and connection, and we’re looking for a Senior Brand Manager to help shape the next chapter of the Jameson story.

This is a role with genuine influence. You’ll set strategic direction, guide activation that cuts through, and act as a true brand custodian — balancing creativity with commercial rigour and thinking beyond the next campaign to what builds lasting brand love.

Key Responsibilities

• Define and deliver Jameson’s long‑term brand strategy, aligned to global direction but rooted firmly in UK culture
• Lead the annual brand planning process, grounded in insight, market dynamics and competitive understanding
• Develop and deliver best‑in‑class communication and activation plans — from ATL to digital, experiential and partnerships
• Own agency relationships, briefing brilliantly and ensuring work lands with impact
• Collaborate closely with Global Marketing to select, adapt and execute initiatives that genuinely move the needle
• Track brand health and performance month‑by‑month, identifying risks and opportunities and taking confident, considered action
• Work hand‑in‑hand with Commercial and Customer Marketing teams to ensure brand plans translate into commercial success
• Commission and interpret category analysis and consumer research to deepen understanding and unlock growth opportunities
• Spot white‑space opportunities — new ideas, new channels, new ways to connect — and turn them into action
• Act as a true custodian of the Jameson brand, setting the standard for consistency, quality and creative stretch across every touchpoint
• Lead the day‑to‑day running of the brand with confidence, clarity and pace, ensuring priorities are clear and delivery is strong
• Line‑manage and develop an Assistant Brand Manager, providing direction, coaching and support to enable standout performance

What We’re Looking For

• Strong brand strategy experience, with proven impact at Senior Brand Manager level (or ready to step into it)
• A consumer‑first mindset, grounded in insight and cultural understanding
• Confidence working cross‑functionally and influencing senior stakeholders
• Experience managing agencies and complex projects end‑to‑end
• A balance of creativity and commercial thinking — you care about the idea and the impact
• A growth mindset: curious, bold, open to learning and unafraid to challenge the status quo

Additional Information

Job Posting End Date: 2026-05-30

Target Hire Date: 2026-07-01

Target End Date: 2026-12-31

Apply at: https://pernodricard.wd3.myworkdayjobs.com/pernod-ricard/job/London/Senior-Brand-Manager_JR-053156