About the Role

We’re hiring a CRM leader to help shape one of the most important growth levers inside a fast-growth founder-led consumer brand. This is not a standard CRM role. It is a broader retention, customer value and relationship-building position inside a business that wants to do much more than send better emails.

The company has grown from zero to more than £20m revenue in under three years and built strong momentum through DTC. The next phase is about building a smarter, stronger owned-customer engine, one that improves repeat purchase, deepens loyalty, strengthens LTV:CAC and helps turn customer relationships into real long-term brand and commercial value.

We’re looking for someone who can own CRM as a commercial and strategic function, helping the business move customers from first order to repeat, build more relevant and more premium customer journeys, and think more ambitiously about loyalty, membership and community over time.

This is a hybrid role with 3 days per week at the HQ in Cheltenham.

What You’ll Do

• Own CRM strategy across lifecycle, retention and repeat purchase
• Improve first-to-second-order conversion and long-term customer value
• Build more relevant segmentation, journeys and customer communications
• Create stronger links between CRM, eCommerce, Paid and trading priorities
• Help define what loyalty, membership and community could mean for the brand
• Improve how CRM contributes to LTV:CAC, retention quality and brand experience
• Build a more disciplined approach to testing, reporting and optimisation

What We’re Looking For

• Experience in a high-growth consumer or DTC brand
• Strong CRM or retention ownership
• Commercial understanding of lifecycle value, repeat economics and customer behaviour
• Able to connect customer journeys to real business outcomes
• Comfortable in a fast-moving scale-up environment
• Strong judgement, low ego, high ownership

Why This Role Stands Out

• Genuine ownership of a critical growth and value-creation lever
• Brand with real energy, distinctiveness and momentum
• Opportunity to shape loyalty and customer relationship strategy early
• Strong visibility and influence across the business
• Strong package and meaningful bonus opportunity

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by [Employer hidden — sign up to reveal] Talent.

[Employer hidden — sign up to reveal] Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.