Brand Marketing Director

The Role

As Brand Marketing Director, you will be a key member of the senior leadership team, responsible for shaping and delivering a cohesive brand strategy across direct-to-consumer, retail, and wholesale channels.

• Leading the overall brand marketing strategy, driving customer acquisition and sustainable growth
• Owning organic social strategy across platforms, setting the tone of voice, content direction, and community engagement approach
• Overseeing influencer marketing and events, building authentic partnerships and impactful activations
• Managing campaign planning and execution, ensuring alignment and consistency across all channels
• Leading and developing a multidisciplinary creative team, including production, design, and art direction
• Driving initiatives that elevate brand perception and cultural relevance
• Ensuring a consistent and compelling brand identity across all customer touchpoints
• Collaborating closely with product, commercial, and retail teams to embed brand thinking across the business
• Building and managing a clear, forward-thinking marketing calendar
• Presenting brand performance and insights to senior leadership and board-level stakeholders
• Defining and tracking key marketing KPIs, using data to inform decision-making
• Identifying emerging trends and opportunities to keep the brand at the forefront of its category

About You

You are a confident and collaborative brand leader who combines creativity with commercial thinking. We welcome applications from all backgrounds and experiences, particularly from women and underrepresented groups in senior leadership.

• Extensive experience in brand marketing, including several years in a senior leadership role
• Worked in a fast-paced omnichannel founder-led brand
• Proven background within beauty, fashion, athleisure, or a consumer lifestyle brand
• Strong experience leading and developing teams across brand, creative, and marketing functions
• Deep expertise in organic social media strategy, with a clear understanding of content, platforms, and audience behaviour
• Experience building and scaling influencer marketing programmes
• Commercially aware, with a strong understanding of how brand activity drives growth, acquisition, and retention
• Experience working across multiple channels, including direct-to-consumer, retail, and wholesale
• Confident communicator with experience influencing senior stakeholders and presenting at board level
• Strong cross-functional collaboration skills
• Data-literate, with the ability to turn insights into action
• Highly organised, adaptable, and comfortable managing multiple priorities
• Experience contributing to rapid brand growth or transformation
• A strong creative eye and ability to guide brand storytelling and visual identity

Apply

Click the APPLY HERE button on the page to submit your application. We aim to respond within 2 weeks; if you haven't heard back, please assume your application has not been shortlisted. We may retain your CV for future opportunities.