Digital Marketing Executive

Key Responsibilities

• Digital Strategy & Ownership
  • Execute the digital lead generation strategy aligned with firm-wide growth objectives.
  • Take ownership of the website as a revenue-generating asset.
  • Identify and prioritise opportunities to increase traffic, conversions, and lead quality.
  • Ensure a strong return on investment via digital channels
• Website Leadership & Optimisation
  • Lead ongoing website development and optimisation initiatives.
  • Improve user journeys and conversion pathways across all service lines.
  • Oversee UX improvements, landing page creation, and performance enhancements.
  • Work with developers and designers to deliver technical and functional improvements.
  • Ensure compliance, performance, and security standards are maintained.
• SEO & Organic Growth
  • A clear focus on implementing a robust SEO strategy.
  • Lead technical, on-page, and content optimisation initiatives.
  • Identify growth opportunities through keyword and competitor analysis.
  • Track rankings, traffic growth, and organic lead performance.
• Paid Search & Performance Marketing
  • Manage and optimise PPC campaigns (Google Ads and related platforms).
  • Drive cost-efficient, high-quality lead acquisition.
  • Continuously test, refine, and improve campaign performance.
  • Oversee agency partners where applicable.
• Conversion Rate Optimisation (CRO)
  • Analyse user behaviour and implement improvements to increase conversion rates.
  • Conduct A/B testing across landing pages and calls-to-action.
  • Optimise enquiry forms and lead capture mechanisms.
• Data, Analytics & Reporting
  • Own digital performance tracking (GA4, Search Console, CRM integration).
  • Provide regular, insight-led reporting on KPIs to senior leadership.
  • Use data to inform strategic decisions and future investment.

Skills & Experience

• 5+ years’ experience in digital marketing with a strong focus on lead generation.
• Proven track record of increasing website enquiries and conversion rates.
• Strong experience in SEO, PPC, CRO, and digital analytics.
• Experience managing external agencies or digital suppliers.
• Commercial awareness with the ability to link marketing activity to revenue outcomes.
• Experience within a professional services environment (desirable).
• Strong project management and stakeholder management skills.

Personal Attributes

• Strategic thinker with a performance mindset.
• Commercially astute and results-driven.
• Confident working with senior stakeholders.
• Analytical, data-led decision maker.
• Proactive, accountable, and solutions-focused.

Success Measures

• Growth in qualified inbound enquiries.
• Improved website conversion rates.
• Increase in organic visibility and traffic.
• Reduced cost per lead from paid campaigns.
• Clear, measurable ROI from digital activity.

What is it like working at [Employer hidden — sign up to reveal]?

We don’t just settle for excellence; we Aspire, Integrate, Innovate, and Commit. As Head of Department, you will:

• Lead with Autonomy: Develop and implement the annual department strategy and budget.
• Innovate Systems: Continually refine our processes and leverage the latest legal technology to deliver market-leading client service.
• Mentor Talent: Shape the careers of the next generation of property litigators through proactive training and succession planning.
• Influence Change: Join a dynamic management team where you are empowered to drive mindset changes at all levels of the business.

In return we offer:

• Competitive salary
• Healthcare Plan
• Hybrid working once training completed
• Internal and External Training and Development

Apply

Name, Email, Telephone, Upload CV (max 3.5Mb, PDF/DOCX/ZIP), Cover Letter. Also complete Equality and diversity monitoring form.