Influencer Manager - Beauty First

About the Role

We are seeking an experienced Influencer Marketing professional to join a dynamic and fast-paced agency environment. This mid-level role is ideal for someone looking to deepen their expertise in influencer marketing while developing strong client management skills.

You will play a key role in leading influencer campaigns from strategy through to execution, working closely with clients, internal teams, and content creators. The position requires a proactive, organised individual who thrives in a collaborative setting and is passionate about social media and digital trends.

Key Responsibilities

• Strategy & Planning: Conduct in-depth research on client brands, including social audits and competitor analysis; contribute to campaign strategy, including influencer selection, partnerships, and content direction; provide guidance on both organic and paid influencer approaches.
• Influencer Identification & Outreach: Lead the sourcing and selection of influencers aligned with campaign objectives and brand identity; identify emerging talent and new partnership opportunities; support the development of paid media plans.
• Campaign & Partnership Management: Manage influencer partnerships from outreach through to completion; develop briefs, pitch materials, and communication frameworks; negotiate partnerships within budget; oversee contracts and maintain accurate documentation.
• Monitoring & Reporting: Track campaign performance and ensure accuracy of reporting data; support real-time monitoring; compile campaign reports with performance insights and recommendations; analyse data using tools such as spreadsheets and analytics platforms.
• Client Services: Prepare and share weekly updates; present updates during client meetings; ensure all content aligns with brand guidelines and campaign objectives.
• Team Collaboration: Work closely with senior team members; contribute to a collaborative and solutions-focused environment.
• Finance & Administration: Support invoice tracking and payment processes; maintain accurate financial records.
• General Responsibilities: Proactively identify and resolve campaign issues; assist with additional projects; stay informed on industry trends.

Skills & Experience

• Minimum 3 years' experience in influencer marketing, social media, or a related field.
• Strong understanding of major social platforms (e.g. Instagram, TikTok, YouTube).
• Experience managing influencer relationships and paid collaborations.
• Familiarity with influencer discovery and analytics tools.
• Excellent communication and organisational skills.
• Strong attention to detail and ability to manage multiple projects.
• Proficiency in common workplace tools (e.g. Google Workspace, Microsoft Office).
• A collaborative mindset with a proactive, problem-solving approach.