Purpose of the Role

We are looking for an experienced Senior Strategist (5-6 years exp) to join our Strategy team on a 12-month maternity cover. The role has a core focus on integrated behaviour-change campaigns, as well as PR-led, partnership-driven executions. The work is primarily for government and charity clients. You will lead strategic thinking across existing accounts and new business, shape insight-led strategies, guide creative development and act as a senior strategic partner to both clients and internal teams.

What Will You Be Doing?

• Lead strategy across integrated and PR-first, partnership-led campaigns
• Provide senior strategic input across client work and new business pitches
• Lead research and insight development using qualitative, quantitative, generative AI and desk-based methods
• Analyse data, evidence, and context to identify clear and actionable insights
• Develop behaviour-change strategies, creative propositions, and campaign frameworks
• Work closely with creative, PR, social and account teams to shape strong creative work
• Write clear and inspiring creative briefs
• Present strategy confidently to senior clients and stakeholders
• Design evaluation frameworks and lead campaign effectiveness reviews
• Commission and interpret data and research to demonstrate impact
• Explore innovative and technology solutions beyond the brief – including the latest in Generative and Agentic AI
• Act as a senior voice within the Strategy team and support the development of more junior colleagues

You're Likely to Be

• An established Senior Strategist or Senior Planner from a creative, PR or integrated agency
• Strong in PR, partnerships, and earned-led campaign thinking
• Experienced working with government, public sector, charity, or purpose-driven organisations
• Comfortable operating at senior client level
• Motivated by work that focuses on behaviour change and social impact

You Know You're Right for This Role If You Can Demonstrate...

Competencies:

• Strong strategic and analytical thinking with the ability to simplify complex challenges
• Solid understanding of qualitative and quantitative research methods
• Confidence working with and interrogating data to generate insight
• A clear understanding of how PR, partnerships, and integrated communications drive results
• Skilled with Generative AI techniques, including writing brilliant prompts and judging generative outputs
• Strong written and verbal communication skills
• Good organisation and the ability to manage multiple priorities

Experience with tools such as YouGov, GWI or TGI is helpful but not essential.

About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] is a purpose-driven creative agency. We develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. We work with government bodies, charities, and mission-led organisations on issues such as tackling climate change, promoting clean energy and preventing gambling harm. Our work is designed to deliver real-world outcomes. We specialise in integrated campaigns, as well as ideas delivered through money can’t buy channels. Our work crosses advertising, PR, partnerships, media, trusted voices, and influencers. Our values guide everything we do: Collaborative, Clever, Curious, Creative, and Caring. [Employer hidden — sign up to reveal] is part of [Employer hidden — sign up to reveal] globally and aligned to [Employer hidden — sign up to reveal] in the UK. We operate as a distinct creative agency while benefiting from the scale, expertise, and network of the wider group.

Diversity and Inclusion

We are committed at [Employer hidden — sign up to reveal] to creating a team that represents the rich diversity of society, and we strive to create a working environment that ensures everyone can be heard and valued for their contributions. We welcome all applications, especially those from individuals who are underrepresented in our industry. This includes people from ethnic minorities, LGBTQI+ people, individuals with disabilities (both seen and unseen) and people of any age and class. In considering candidates, we look for culture add rather than culture fit – we do not seek to create a homogenous culture and value the diversity of perspectives the team bring to the table. We do not discriminate based on race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status.

Perks and Benefits

• Flexible Working: Hybrid approach combining 3 days per week from our London St Paul's office, and working from home. Flexi-hours.
• Family Friendly Benefits: Enhanced Maternity Leave, Paternity Leave, gender-neutral Shared Parental Leave.
• Health and Wellbeing: Employee Assistance Programme, Mental Health First Aiders, Cycle to Work Scheme, eye tests, flu vaccinations.
• Socialising: Social committee 'The Saints' organise events, summer party, Christmas festivities, cheese and wine evenings.
• Learning and Development: IPA Platinum Award, time off for study, endless development opportunities.
• Cultural Allowance: £240 per year for cultural activities.
• Incentives and bonuses: Company bonus scheme, spot awards ('CAKE award'), 'Do Ron Ron' quarterly award.
• Volunteering: Two paid days per year to volunteer.