About [Employer hidden — sign up to reveal]

We’re [Employer hidden — sign up to reveal] – one of the UK’s leading EV charging providers, trusted by over 250,000 customers and powering more than 5 million miles every single day. But behind the numbers is a team of passionate people working together to shape a smarter, more sustainable future. We started off in 2009 as [Employer hidden — sign up to reveal] Point, helping people make the switch to electric as EVs began to hit the road. Today, we’re leading the way into a smarter energy future. Now part of the EDF Family, a global leader in low-carbon energy, we're giving people and communities the power move confidently through electrification.

Join the EVolution

The Paid Acquisition Manager (PPC & Affiliates) is a key role within [Employer hidden — sign up to reveal]’s Acquisition Marketing team, responsible for driving efficient customer acquisition across paid search (Google & Microsoft Ads), affiliate marketing and other acquisition-led media channels that support full-funnel performance such as display & video.

This role plays a critical part in evolving the team’s approach from lead generation to full-funnel acquisition, ensuring paid activity is measurable, continuously optimised and increasingly connected to downstream outcomes such as sales & revenue. Supporting acquisition across B2C and B2B, this is a hands-on implementation role, with day-to-day responsibility for planning, executing and optimising paid acquisition activity in a complex, fast-moving environment, combining deep channel expertise with broader commercial and creative thinking.

Duties & Responsibilities

• Own Paid Search Performance - lead strategy and execution across Google Ads and Microsoft Ads, optimising structure, bidding, messaging and landing page alignment to improve ROAS and reduce CAC
• Grow and Optimise Affiliates and Partnerships - manage and develop affiliate programme, covering partner recruitment, relationship management and commercial optimisation
• Deliver Acquisition-led Media Beyond Search - plan, manage and optimise activity across display and video, supporting funnel progression
• Lead Experimentation and Testing - own structured experimentation roadmaps, identifying under-utilised channels and scalable growth levers
• Drive Insight through Measurement and Forecasting - produce data-led performance reporting and own channel forecasts
• Stay up to date with the Market - monitor competitor activity and platform updates
• Collaborate Cross-functionally - work with creative, brand, ecommerce, product, tech, analytics and agencies
• Support Robust Tracking and Measurement - partner with analytics and tech to ensure reliable conversion tracking

What You Will Bring

• Hands-on Paid Acquisition Experience with strong track record in paid search and acquisition-led media
• Deep Paid Search Expertise in Google Ads and ideally Microsoft Ads
• Strong Technical Experience with conversion tracking and measurement frameworks; Google Tag Manager a bonus
• Affiliate and Partnership Management experience
• Strong Analytical Capability in GA4 and Excel
• Forecasting and Commercial Thinking
• Experimentation Mindset with A/B testing experience
• Collaborative Communication skills

Perks & Benefits

• Access to 'UnMind' wellbeing platform for you and up to 5 family/friends
• [Employer hidden — sign up to reveal] Point Charger
• Discounted energy tariff
• Flexible hybrid working model
• Work abroad for up to 20 days per year
• 25 days holiday plus Bank Holidays
• Very generous parental and family leave
• Pension scheme with 4.5% matched contribution
• Life insurance covering up to 4x annual salary
• Virtual GP provided by HealthHero
• Employee Assistance Program
• Cycle2Work Scheme

Important Information

You must have the legal right to work in the UK. We celebrate diversity and encourage applications from all backgrounds. Your privacy is important to us – all information shared will be handled according to our Candidate Privacy Notice.