About the Role

The Growth Marketing Director is responsible for driving qualified pipeline and supporting B2B revenue objectives at [Employer hidden — sign up to reveal]. This role leads the strategy and execution of demand generation, integrated campaigns, brand activation and channel performance to deliver measurable commercial impact.

Key Responsibilities

• Own qualified lead and pipeline generation targets across private and public sector segments.
• Drive new business acquisition through integrated, multi-channel demand programmes.
• Lead public sector go-to-market activity.
• Build scalable client growth initiatives for SaaS revenue expansion.
• Partner with Sales leadership to align marketing with account strategy.
• Lead end-to-end campaign planning aligned to revenue objectives.
• Own marketing forecasting, channel mix strategy, budget allocation and ROI measurement.
• Establish clear KPIs across acquisition, SaaS expansion and benefit penetration.
• Lead brand-led campaigns to strengthen category positioning.
• Build, lead and develop a high-performing Growth Marketing function.

Requirements

• Experience in B2B growth, demand generation or performance marketing leadership, ideally within SaaS or technology.
• Demonstrable track record of driving qualified pipeline and revenue growth at scale.
• Experience operating across both new business acquisition and client expansion strategies.
• Strong commercial acumen with experience partnering with Sales and Revenue Operations.
• Deep understanding of digital acquisition channels, marketing automation and analytics.
• Experience marketing into complex buying environments, ideally including public sector procurement.
• Strong leadership capability with experience building and scaling high-performing teams.

Why [Employer hidden — sign up to reveal]?

In 2025, [Employer hidden — sign up to reveal] and Vivup came together under one name: the new and evolved [Employer hidden — sign up to reveal]. We’re now supporting over 4 million employees across 7,500 organisations. Our expanded range of benefits and wellbeing tools meets people where they are.

The Interview Process

Our interview process involves 3 main stages: Short call with TA team, 30-minute video call with Hiring Manager and team member, Final Interview and task. Average process takes 2-3 weeks. Contact us on [Employer hidden — sign up to reveal].

Contact

Katie Hart - Head of People – People. Apply via the website.