Panel Brand Manager

About Us

[Employer hidden — sign up to reveal] is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. For 25 years, we have partnered with the world’s leading brands, delivering transformative impact through our advanced technology platform, comprehensive solution portfolio, expansive global first-party panel, and world-class team of leading research experts. Since 2019, we’ve made significant investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding at scale. With 40+ offices worldwide, [Employer hidden — sign up to reveal] operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com.

Responsibilities

• Own and execute the global incentive strategy and [Employer hidden — sign up to reveal] loyalty program for [Employer hidden — sign up to reveal]’s panel.
• Lead the Incentive Team, ensuring successful execution of strategic initiatives and operational excellence.
• Manage the global panel incentive budget, driving savings through economies of scale while maintaining panelist satisfaction.
• Develop initiatives to onboard, retain and increase the lifetime value of panelists through recognition, rewards, gamification and automation.
• Drive the Brand Loyalty strategy in collaboration with global panel experts to improve brand image, reputation and user experience.
• Monitor incentive KPIs, panel yield, redemption performance and loyalty metrics through a comprehensive reporting suite.
• Conduct ongoing A/B testing to optimize incentive initiatives and improve effectiveness.
• Identify innovation and optimization opportunities within panel management to support [Employer hidden — sign up to reveal]’s market leadership.
• Collaborate closely with internal stakeholders including Supply, Finance, Legal, Sales, Product, R&D, Digital Operations and Data Quality teams.
• Partner with R&D and Product teams to improve incentive management technology, automation, system integrations and user experience.
• Define and document business rules, briefs, processes, procedures, data requirements and technical requirements related to incentive management.
• Analyze incentive performance at macro and micro level to identify improvement areas and lead solution implementation.
• Support the highest quality of panelists in collaboration with the Quality Team.
• Own third-party/client panel building feasibility, pricing and incentive recommendations.
• Benchmark loyalty programs across industries and regions to bring fresh ideas and innovation to [Employer hidden — sign up to reveal]’s offering.

Your Profile

• 5+ years of experience in a senior Brand Loyalty, Incentive Management, CRM, Rewards or Customer Engagement role.
• Strong expertise in loyalty programs, incentive strategies and user retention initiatives.
• Experience creating and executing innovative, data-driven strategies at regional or global level.
• Experienced in marketing, brand loyalty, gamification, technology, data driven and ideally with a good grasp of the market research industry.
• Strong analytical skills, with the ability to define, track and improve KPIs.
• Experience managing budgets and optimizing costs while maintaining service quality.
• Previous people management experience, ideally 3+ years managing a team of at least 2 people.
• Strong project management skills, including the ability to lead complex initiatives across multiple stakeholders.
• Ability to work autonomously, make decisions and deliver objectives with limited supervision.
• Excellent stakeholder management and communication skills.
• Experience working with reporting tools such as Power BI, as well as Microsoft Office Suite.
• Ability to document processes, business rules and technical requirements clearly.
• Knowledge of the market research industry is a strong advantage.
• Fluent English.

What We Offer

At [Employer hidden — sign up to reveal], we’re all about creating a welcoming, diverse workplace where everyone can thrive. We offer competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. Join our global team. We welcome big thinking and reward great work.