About the role

This is a pivotal role for [Employer hidden — sign up to reveal] as we enter the next phase of building our lifecycle marketing capabilities. You'll own and optimize lifecycle marketing strategy across the full customer journey, modernize automation infrastructure, establish nurture programs, and create scalable frameworks that drive customer engagement, retention, and revenue growth.

Your mission

• Own lifecycle marketing strategy across key stages (onboarding, activation, retention, expansion, win-back)
• Design and execute multi-channel lifecycle programs including email automation, in-product messaging, and personalized workflows
• Define advanced segmentation strategies based on ICPs, personas, regions, and behavioral intent
• Analyze performance data to optimize customer journeys and establish north-star KPIs with clear baselines
• Lead A/B testing and experimentation frameworks to continuously improve lifecycle outcomes
• Partner cross-functionally with Product Marketing, Customer Marketing, Regional Marketing, and Data teams to align programs with GTM strategy

You'll be a great fit if you bring a few of the below

• Deep expertise in lifecycle/CRM marketing within B2B SaaS environments, with proven experience in customer journey management
• Strong proficiency with marketing automation platforms (HubSpot preferred; Salesforce, Marketo, Iterable also valuable)
• Advanced understanding of segmentation, personalization, and lifecycle metrics including activation, retention, and expansion rates
• Strong analytical mindset with ability to interpret behavioral data, define KPIs, and translate insights into actionable strategies
• Experience with upsell/cross-sell motions and win-back campaigns in B2B SaaS
• Entrepreneurial builder mentality - comfortable modernizing legacy systems while creating new scalable programs

Benefits

Global benefits include participation in company share program, best-in-class parental leave, unlimited paid holiday, work-from-anywhere policy, relocation options after 1 year, monthly EDGE time, flexible hybrid working, home office setup budget, and monthly working-from-home and healthcare allowances.

Who is [Employer hidden — sign up to reveal]?

[Employer hidden — sign up to reveal] has been transforming hospitality since 2012, powering over 5,000 customers across more than 85 countries. Ranked 24th in FT 1000, recognized as Best PMS at HotelTechAwards, and a Great Place to Work. [Employer hidden — sign up to reveal] is an equal opportunities employer.

Life at [Employer hidden — sign up to reveal]

Culture of freedom, innovation, and inclusivity. Flexible work, after-work socials, and all-company meetings every Friday. Learn more at Life at [Employer hidden — sign up to reveal].