Job Description

KRG are partnered on a long-term, exclusive basis with a high-growth, creator-led business who are looking for a YouTube Content Strategist who will work directly with the high-profile Founder. This is a rare opportunity to take full ownership of a YouTube ecosystem within a mission-driven brand that is scaling globally.

You will sit at the intersection of creative direction, data, and growth strategy, shaping content that reaches and impacts millions. Working alongside a talented team of creatives, you'll be responsible for defining what success looks like on YouTube.

The Role

As YouTube Content Strategist, you will own the end-to-end performance and evolution of the channel. You'll combine creative instinct with analytical rigour to build a scalable, high-performing content engine.

• Leading YouTube strategy, growth, and performance across long-form and short-form content
• Defining and evolving content formats, storytelling approaches, and channel identity
• Developing high-converting titles, thumbnails, and metadata strategies
• Using analytics (retention, CTR, traffic sources) to inform decisions and optimise performance
• Running A/B tests and experimentation frameworks to continuously improve results
• Identifying trends, opportunities, and gaps in the market to drive innovation
• Collaborating closely with a team of editors, creatives, and marketers
• Supporting broader brand and content strategy across platforms

What We're Looking For

• Proven experience (ideally 3/5+ years) scaling YouTube specifically for a creator, media brand, or digital business
• Deep expertise in YouTube analytics, algorithm behaviour, and monetisation strategy
• Strong track record of growing and sustaining large audiences
• Ability to translate data into clear, actionable content strategies
• Highly autonomous with a founder mindset and strong ownership mentality
• Comfortable operating in a fast-paced, performance-driven environment
• Passion for digital content, storytelling, and the creator economy

Why This Role?

• Work directly with a high-profile Founder in a rapidly scaling business
• Take full ownership of a core growth channel with global reach
• Join a collaborative, creative team within a high-performing environment
• Be part of a mission-led brand making a real impact
• Competitive compensation and strong benefits package via a global agency structure
• Fully remote with flexibility, working within EST time zone alignment

Additional Details

• US or UK-based candidates - you must be able to commit to working on EST timing.
• Remote working

Apply

Use the application form on this page to submit your details, including name, phone, email, and CV or LinkedIn/Dropbox link.