Who Are We

[Employer hidden — sign up to reveal] is an award-winning provider of Managed Service eLearning solutions with clients across 30+ countries. We deliver integrated LMS platforms and complex, enterprise-grade learning ecosystems. Our ambition is clear: scale from a strong base to a £10m+ growth platform. That requires higher sales performance, improved pipeline control, tighter conversion discipline and a shorter sales cycle, not just more activity. Our purpose is to Empower People To Improve The World Through Learning. We achieve this by giving them the ability to learn and transform digitally. This work sees us partnering with a host of global customers, including CNN, Network Rail, the Labour Party, the Alan Turing Institute, and Dermalogica.

The Role

We are recruiting a commercially rigorous Sales Director to build a predictable, high-conversion sales engine across new business and existing accounts. This is both a leadership role and an operating role. You will be accountable for:

• Improving Opportunity → Closed Won conversion
• Reducing the average sales cycle to under 3 months
• Building a disciplined, high-quality pipeline
• Driving growth from both new logo acquisition and existing customers
• Create visibility and forecasting accuracy across the full funnel (SQL → Opportunity → Closed)

You will be a player-leader, capable of personally winning complex enterprise deals. However, your primary impact will come from improving team performance through structure, data, clarity and accountability, not micromanagement. You will be a full member of the Senior Management Team (SMT) and are expected to contribute beyond sales into wider commercial and strategic decision-making.

Key Objectives (First 12 Months)

• Increase and sustain conversion from Opportunity to Closed Won
• Reduce average sales cycle
• Implement clear pipeline capacity models for each BDM
• Eliminate stalled and unqualified pipeline through strict exit criteria
• Improve forecast accuracy and confidence
• Introduce structured closed-lost analysis and learning loops
• Embed consistent CRM discipline across the team (HubSpot)
• Increase revenue per head without materially increasing cost base
• Strengthen retention, expansion and upsell performance within the existing customer base

Responsibilities

1. Revenue, Retention & Performance

• Own new business, renewals and expansion revenue, including forecast accuracy
• Drive pipeline quality, not just pipeline volume
• Balance focus between new logo acquisition and existing account growth
• Improve conversion, deal velocity and deal control across the funnel
• Oversee bid strategy and complex enterprise proposals

2. Pipeline & CRM Governance

We use HubSpot and Trumpet. You will:

• Define and enforce stage exit criteria in HubSpot
• Establish non-negotiable CRM hygiene standards
• Ensure every deal has clear next steps and decision timelines
• Introduce stage ageing, inactivity and stalled-deal reporting
• Run pipeline reviews focused on progression and decision quality (not deal storytelling)
• Use data to identify performance gaps by stage, sector and deal type
• Ensure Trumpet is used effectively at proposal stage to accelerate decision-making and stakeholder engagement

3. Account Management, Retention & Expansion

Existing customers are a major driver of revenue and strategic value. You will:

• Lead and develop the Account Management function
• Own renewals performance, churn reduction and customer retention
• Drive structured upsell and cross-sell motions across the customer base
• Ensure new products, services and functionality are effectively positioned and adopted by existing customers
• Introduce clear account planning and prioritisation
• Work closely with Operations and Implementation team to ensure commercial outcomes align with delivery reality

4. Team Leadership & Development

• Lead and develop BDMs and Account Management team
• Define clear capacity expectations (e.g., optimal 25–35 live opportunities depending on inflow)
• Coach on qualification, deal control and value articulation
• Run structured 1:1s focused on deal quality and conversion
• Create a culture of high standards, ownership and transparency
• Remove micromanagement — replace with standards and accountability

5. Strategic Contribution

• Partner with the MD to refine growth strategy
• Provide insight into market positioning and competitive dynamics
• Identify product gaps impacting win rate and retention
• Contribute to wider business strategy beyond sales

What we are looking for

Essential

• Proven Head of Sales with experience within EdTech, SaaS, Managed Services, or complex B2B technology
• Experience within a similar role
• Demonstrable track record of improving conversion rates and shortening sales cycles
• Strong operational grip on CRM systems (HubSpot preferred)
• Experience managing enterprise, multi-stakeholder sales processes
• Data-driven mindset with high commercial acumen
• Comfortable holding team members accountable to standards
• Recent personal track record of winning and closing complex deals

Highly Desirable

• Experience building sales functions £10m+ ARR
• Experience implementing capacity modelling and pipeline governance
• Strong forecasting discipline
• Experience working in a founder-led or SME growth environment

Leadership Style Required

• Calm, structured, commercially sharp
• Direct and honest
• High standards, low ego
• Improves systems rather than creating noise
• Builds confidence through clarity, not control
• Support, coach and develop the sales team

What Success Looks Like

• Cleaner pipeline
• Higher win rates
• Shorter deal cycles
• Predictable forecasting
• Motivated, accountable team with clear performance expectations
• Revenue growth driven by quality, not chaos

Why Join Titus

There are too many things to list, but here’s a snippet:

• [Employer hidden — sign up to reveal] is committed to encouraging equality, diversity, and inclusion among our workforce
• B Corp accredited – our commitment to unwavering dedication to the environment and stability, which is ingrained into every facet of our operation
• Investors in People Silver accredited – We are proud and dedicated to our people, and we hold ourselves to account for the nurturing and empowering of our team
• Located in fabulous office space in Saltaire, a UNESCO World Heritage Site
• Competitive salary with annual performance-based salary review and bonus
• Flexibility around working hours and location – hybrid options
• Enhanced pension contributions
• Enhanced maternity/paternity leave
• 25 days holiday, plus enhancements
• Enjoy your birthday off work and a birthday voucher
• Electric car scheme
• Cycle to work scheme
• Sponsorship for professional qualifications/subscriptions
• MacBook Pro and equipment for home working
• Dedicated monthly time and £500 annual funding for self-improvement, professional development, learning, and innovation
• A very friendly, collaborative, and dynamic working environment in a rapidly expanding technology company, working with a global client base
• Regular socials, office parties, and exciting staff activities/gifts

Apply here: [Employer hidden — sign up to reveal]

No agencies, please.