Head of Paid Media - 12M FTC - Sweaty Betty

About [Employer hidden — sign up to reveal]

We burst onto the scene as the OGs of female-first activewear back in 1998. And since then, we’ve been on a global mission to empower women through fitness and beyond. By uniting a global community of women – our sisterhood – together we encourage one another to embrace our bodies and everything we can do with them. This is an exciting opportunity to join us as a Head of Paid Media as we continue our mission to empower women through fitness and beyond.

Key Responsibilities

• Strategy & Performance: Own the paid media strategy across core performance channels (Paid Social, Paid Search, Display, Affiliates); deliver against KPIs including revenue, ROAS, CPA, and new customer acquisition; manage budgets effectively.
• Channel Management: Oversee day-to-day execution and optimisation of campaigns; ensure best-practice testing frameworks; work with creative and brand teams for on-brand, performance-led ads.
• Reporting & Insights: Own weekly and monthly reporting; analyse performance data to identify growth opportunities; communicate performance to senior stakeholders.
• Stakeholder & Agency Management: Influence stakeholders with data; work cross-functionally with ecommerce, trading, analytics, CRM, and brand teams.
• Team Leadership: Manage and support paid media team members; prioritise workloads; contribute to a positive team culture.

Key Skills & Experience

• Proven experience in a senior paid media or performance marketing role (ecommerce essential)
• Strong hands-on knowledge of Paid Social and Paid Search platforms
• Confident budget owner with understanding of incrementality and performance measurement
• Highly analytical with ability to turn data into actions
• Experience managing agencies and/or junior team members
• Comfortable presenting to senior stakeholders
• Organised, proactive, able to operate independently during a fixed-term contract

Nice to Have

• Experience in fashion, retail, or consumer brands
• Exposure to international markets
• Understanding of broader digital marketing ecosystem (CRM, organic, CRO)

Our DEI Commitment

[Employer hidden — sign up to reveal] is committed to embedding diversity, equity and inclusion at the heart of our business. We ensure equal employment opportunities and consider all applicants.

Apply now via the Workday portal.