Digital Marketing Manager

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
Sheffield
TYPE
Full-time
LEVEL
Mid-Senior level
SALARY
£50,000 / year
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Paid Search Paid Social Google Ads Meta Ads AI-powered media tools Performance Analysis Budget Management Conversion Tracking

FULL DESCRIPTION

Digital Marketing Manager

Salary: c£50k DOE + Benefits

Hours: Full Time

Location: Sheffield, South Yorkshire (very flexible)

Job Type: Permanent Position

Key Responsibilities

  • Own the end-to-end delivery of Paid Search and Paid Social campaigns, including build, launch, optimisation, and reporting.
  • Actively manage accounts daily, including keywords, audiences, creative, bidding, budgets, and pacing.
  • Balance acquisition growth targets with efficiency, quality, and user trust.
  • Use AI-powered media and optimisation tools to improve acquisition efficiency and scale learning.
  • Design and run structured tests to generate actionable insight.
  • Plan and execute acquisition campaigns aligned to specific Audiences.
  • Ensure messaging reflects user intent, condition awareness, and stage of consideration.
  • Analyse performance, attribution, and audience data to optimise spend towards high-quality new users.
  • Report on metrics such as CPA, new users, downstream engagement, and conversion to care.

Essential Qualifications & Skills

  • Demonstrable hands‑on experience (typically 3+ years) managing Paid Search and/or Paid Social campaigns, either in‑house or agency‑side.
  • Proven ability to own end‑to‑end PPC delivery, including account build, optimisation, budget management, testing, and performance reporting.
  • Strong practical experience with major paid media platforms such as Google Ads and Meta Ads, including the use of automated bidding and audience targeting.
  • Confident, hands‑on optimiser able to improve performance through keywords, audiences, creative, bidding, budgets, and pacing.
  • Experience using AI‑powered and automated media tools (e.g. smart bidding, predictive signals, audience modelling) with a clear understanding of when to intervene manually.
  • Strong data analysis and insight generation skills, with the ability to use performance, attribution, and audience data to drive high‑quality acquisition outcomes.
  • Working knowledge of conversion tracking, attribution, and multi‑step user journeys, including downstream engagement or conversion to service.
  • Comfortable managing and forecasting budgets, balancing CPA, volume, and quality targets.
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