Partner Lead
SKILLS
FULL DESCRIPTION
Partner Lead
[Employer hidden — view at passion-project.co.uk] is seeking a Partner Lead to drive demand generation through partner collaboration and integrated marketing programs, focusing on pipeline acceleration and ABM strategies.
About the Role
We’re seeking a Digital Asset Management Partner Marketing Lead to accelerate pipeline creation through marketing programs and partner collaboration. This is a high-visibility, hands-on role ideal for a marketer who thrives on building integrated campaigns, driving engagement, and turning insights into action.
What You’ll Do
- Drive Net New demand generation aligned with go-to-market priorities.
- Develop and execute integrated field marketing plans that increase awareness, engagement, and pipeline growth.
- Support the full marketing and sales funnel — from awareness to closed-won — by creating programs that accelerate Net New business growth and align closely with sales targets and revenue goals.
- Partner closely with sales, SDRs, and partner teams to accelerate pipeline and conversion goals.
- Plan and deliver field events, executive roundtables, webinars, and digital activations that generate demand and build relationships.
- Measure and report on campaign performance, pipeline impact, and ROI using tools such as Power BI and Salesforce.
- Leverage intent data and account insights to refine targeting, messaging, and ABM strategy.
- Serve as a trusted marketing advisor to sales leadership, providing insight and recommendations based on data and market trends.
What You’ll Need to Succeed
- Proven success in field roles focused on pipeline generation.
- Strong understanding of ABM, intent data, and funnel acceleration strategies.
- Excellent communication and collaboration skills.
- Proficiency in marketing automation, CRM, and analytics tools (e.g., Salesforce, 6sense).
Company Overview
At [Employer hidden — sign up to reveal], our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalized digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale. As the leading provider of agentic digital experience software, [Employer hidden — sign up to reveal] brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, [Employer hidden — sign up to reveal] helps brands transform engagement through experiences that are not only personalized but predictive and dynamic. Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together.