International Retail Partnerships & Trade Marketing Lead (gn) ESN

Your Mission

• Define market entry strategies by deciding where ESN wins in each market—across channels, key accounts, and categories—while adapting the German playbook to local dynamics
• Curate the A-assortment by building and maintaining a focused, high-impact product portfolio that balances hero SKUs with local market and retailer needs
• Set promotional guardrails by defining pricing, promotion depth, and trade investment to protect brand equity while enabling commercial success
• Develop in-store activation playbooks by creating scalable, channel-specific toolkits that sales teams can execute easily across markets
• Enable sales teams by translating strategy into clear, actionable materials such as sell-in decks, assortment rationale, and promotional frameworks
• Track and drive performance by defining relevant KPIs (e.g. distribution, sell-through, promo ROI) and establishing a clear review cadence across markets
• Ensure brand alignment with Germany by acting as the key interface between the core DE team and international markets—translating strategy without reinventing it

Your Experience & Skills

• 8+ years of experience across key account management, category management, and trade marketing—ideally within sports nutrition, FMCG, or consumer health
• Strong KAM expertise with full ownership of major retail or wholesale accounts, including JBP negotiations and end-to-end trade term management
• Mastery of category management tools such as range reviews, planogram development, shopper insights, and space-to-sales optimization
• Deep trade marketing experience across activation planning, promotional architecture, sell-in materials, and in-store execution
• Experience working across multiple European markets and ability to adapt strategies
• Fluent in English, with German or another European language as a strong plus

Why Choose Us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. Benefits include flexible working hours, remote work options, 50% employee discount, subsidy for E-gym Wellpass (Classpass in NL & UK), workation, corporate benefits (Germany only), 28 days vacation/year, and more. Benefits may vary by location.

About Us

[Employer hidden — sign up to reveal] is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, and More Nutrition focuses on healthy, reduced-sugar foods. [Employer hidden — sign up to reveal]'s vision is to help people become the best version of themselves.