Senior SEO Manager
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FULL DESCRIPTION
Senior SEO Manager
[Employer hidden — sign up to reveal] is hiring a Senior SEO Manager to own SEO and LLM-driven discoverability end-to-end across all brands and markets. This is a hybrid role based in London.
About [Employer hidden — sign up to reveal]
Founded in 2013 by Dwayne D’Souza, [Employer hidden — sign up to reveal] was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. Today, [Employer hidden — sign up to reveal] operates across four international markets, with brands including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. In 2025, [Employer hidden — sign up to reveal] treated more than 1.7 million patients globally and reached £781m in revenue.
The Opportunity
We’re hiring a Senior SEO Manager to own SEO and LLM-driven discoverability end-to-end across all [Employer hidden — sign up to reveal] brands and markets, including MedExpress, Dermatica, ZipHealth, RocketRx. This is not a traditional keyword-only SEO role. You will sit within the Growth team and act as the single owner of organic discovery, spanning:
- Technical SEO & engineering requirements
- Content & clinical authority (E-E-A-T)
- Off-site authority and UGC ecosystems (Reddit, forums, Q&A)
- LLM visibility, citations and answer inclusion
What you’ll do
- SEO & LLM Strategy: Conduct a full SEO audit by brand and condition/treatment category; build and own a unified SEO + LLM search roadmap across all brands and markets.
- Technical SEO & Engineering Collaboration: Act as product owner for SEO engineering initiatives; partner with Engineering to deliver modular templates, clean URL architecture, Core Web Vitals improvements, structured data, and more.
- Content, Clinical & E-E-A-T: Scale clinically authoritative, SEO-ready content; maintain refresh cycles; roll out author bios, reviewer profiles, citations, and accessibility standards.
- LLM Visibility & Off-Site Authority: Ownership of LLM-specific optimisation initiatives including schema expansion, content structuring, and Reddit/UGC influence.
- Measurement & Reporting: Track rankings, organic revenue, schema coverage, LLM answer inclusion; work with Data to maintain unified SEO and LLM dashboards.
What you’ll bring to [Employer hidden — sign up to reveal]
- 5–8+ years of SEO experience, including technical SEO at scale
- Proven experience working cross-functionally with Engineering, Content and Data
- Strong grasp of E-E-A-T principles and clinical/authoritative content requirements
- Curious and forward-thinking about LLMs, GenAI search and AI Overviews
- Comfortable owning strategy and execution in a fast-moving environment
- Experience with international SEO (UK, US, DE, CA)
- Highly organised and detail-oriented, with a creative and resourceful approach to problem-solving
Life at [Employer hidden — sign up to reveal]
- 25 Days Holiday (+ public holidays)
- Private healthcare, including dental and vision cover
- Employee Pension with Smart Pension and enhanced parental leave
- Cycle-to-work and Electric Car schemes
- Free monthly products from Dermatica and MedExpress, plus family discounts
- Home office allowance
- Wellbeing perks: Headspace subscription, gym discounts, L&D budget, and free Audible subscription