About the Role

We’re looking for a commercially driven and creative Marketing Manager to take full ownership of the marketing, events and placemaking strategy for a large retail destination, one of the UK’s leading retail and leisure destinations.

This is a unique and high-impact role responsible for driving footfall, enhancing customer experience and supporting retailer performance through engaging, insight-led marketing activity. You’ll be at the heart of shaping how the destination shows up locally from major seasonal campaigns to community partnerships and live events.

Why Join?

• A rare opportunity to own marketing for a major UK destination
• High visibility role with real commercial impact
• Blend of strategic thinking and hands-on delivery
• Work within a specialist agency with strong industry reputation

Key Responsibilities

• Translate central strategy into impactful, locally relevant campaigns, events and activations
• Full ownership of marketing and events plan, ensuring alignment with centre strategy and commercial goals
• Deliver seasonal events, retailer activations, brand partnerships and community moments that drive footfall and commercial performance
• Manage all digital channels, including social media and website content, ensuring accuracy and strong audience performance
• Build and maintain relationships with local media to enhance profile and reputation
• Collaborate closely with retailers to encourage participation, share insights and support performance
• Act as the local intelligence hub, monitoring customer behaviour, demographics, market trends and competitor activity
• Develop partnerships with local authorities, community organisations and cultural bodies
• Monitor customer behaviour, market trends and competitor activity to inform strategy
• Own reporting and performance analysis, ensuring marketing activity delivers measurable ROI
• Manage the annual marketing budget effectively and responsibly
• Work alongside centre management, leasing and asset teams to support new openings and long-term asset growth
• Manage external agencies across creative, digital, PR and events

About You

• 5–10 years’ experience in marketing, ideally within retail, placemaking, events or consumer-facing environments
• Strong understanding of B2C marketing, customer behaviour and brand experience
• Commercially minded, with the ability to link marketing activity to business performance
• Confident communicator with strong stakeholder management skills
• Highly organised, with the ability to manage multiple projects and deadlines
• Data-driven, with experience in reporting and performance analysis
• Hands-on experience across digital and social channels
• Proactive problem-solver with a positive, can-do approach
• Degree-qualified or equivalent in marketing or communications

About the Destination

Home to over 80 retailers and 17 bars, cafés and restaurants, the scheme blends leading high street brands with a vibrant leisure offer including cinema, dining and entertainment, creating a true destination.