Company Overview

[Employer hidden — sign up to reveal] has a mission to change the way the world parks. We see a world where parking is seamlessly integrated into our journey through the use of smart technology. From stress-free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed. For homeowners, businesses, and landlords we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability. With over 8 million users, and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies and are the UK’s fastest growing direct operator of car parks, strengthening our position as the go-to business for car park operations. [Employer hidden — sign up to reveal], including brands like EasyPark, Flowbird, RingGo, ParkMobile, [Employer hidden — sign up to reveal] and Parkopedia, is a leading global mobility platform.

Role Summary

We’re seeking an energetic and talented Head of Product Marketing to boost Fleet & Operator growth in our UK marketplace. This position sits within the Marketplace team, and is responsible for the exploration and enhancement of our Fleet & Operator technology and go-to-market (GTM) approach. You’ll craft a cohesive Fleet & Operator GTM strategy to boost engagement and SME and enterprise sales, delivering a smooth experience for our Hosts. You’ll lead the growth plan across channels like ABM Marketing, Search, Social Media, Display, and Signage, teaming up with creative and media agencies while collaborating with sales, product, and data teams to make it happen.

Responsibilities

• Shape a strategy for Fleet & Integrated solutions to spark growth.
• Design and launch GTM strategies and creative campaigns, partnering with sales, product, and data for a global rollout.
• Work alongside finance and marketing teams to plan budgets and forecast paid media efforts.
• Create a product roadmap alongside product managers, leveraging customer insights, tech, and business goals.
• Oversee data and performance reporting to assess impact and refine the strategy.

Candidate Requirements

• 5+ years in growth marketing.
• Proven ability to lead cross-functional teams.
• Skilled in using data analytics to uncover user insights, spot opportunities, and run tests.
• Exposure to growth, product, brand, social, partner marketing, or research areas.
• Familiarity with consulting and handling behavioural marketing data.
• Experience in marketing and sales operations, financial analytics, or similar analytical roles.

Key Skills

• Entrepreneurial with a constantly curious mindset.
• Sharp analytical thinking and problem-solving skills.
• Proactive, organised, and excels in fast-paced settings.
• Effective collaborator and communicator.
• Skilled at prioritisation.

Location & Package

This is a hybrid position with 3 days required in our London office. Salary: £85-90k depending on experience.

Benefits

• 24 days annual leave (increases after 3 years).
• Birthday off.
• Hybrid working.
• Enhanced maternity and paternity leave.
• Learning and development opportunities.
• Gym membership (PureGym or discounted).
• Mental health support.
• Cycle scheme.
• Tech scheme.
• Health Cash plan.
• Pension scheme.
• Discounted insurances.
• Exclusive benefits platform (Vivup).