Brand Sales Manager

About the Role

All Bar One is a well-established UK bar brand within the [Employer hidden — sign up to reveal] portfolio, known for its stylish, contemporary spaces designed for sociable drinking and casual dining. As a Brand Sales Manager aligned to All Bar One, London you will be responsible for driving revenue growth through proactive new business development, strategic partnerships, and the creation of compelling brand-led events and experiences. This role reports into the Divisional Sales Manager for three of our city brands, along with the Operations Director for All Bar One.

What you will be doing?

• Owning and planning revenue performance by meeting agreed booking targets, managing KPIs, and building quarterly sales plans.
• Generating and qualifying new business through proactive lead generation, targeted outreach, and networking.
• Converting opportunities into profitable bookings by negotiating effectively and maximising venue and event sales.
• Delivering an excellent customer experience by engaging clients warmly and ensuring accurate communication.
• Ensuring smooth operational delivery and collaboration by supporting key sales occasions and attending regular meetings.
• Maintaining commercial and brand excellence through accurate revenue tracking and robust reporting.

What skills, experience & behaviours do you need?

• Proven commercial sales experience with a strong track record in face-to-face and/or telesales.
• Expertise in proactive lead generation and outreach.
• Strong commercial acumen with ability to manage KPIs.
• Hospitality sales experience, ideally within bars or late-night venues.
• Strong understanding of the London market.
• Based within commutable distance of Central London.

Working Arrangements

This is a full-time role requiring a flexible approach. The role operates on a five-day working week, typically Monday to Friday, though occasional weekend work may be required. Contractually aligned to our retail management structure and payroll-linked to an All Bar One venue.

Why [Employer hidden — sign up to reveal]?

At [Employer hidden — sign up to reveal] we value the unique perspectives each person brings. We foster a culture of inclusion, respect, and allyship. [Employer hidden — sign up to reveal]