About the Company

[Employer hidden — sign up to reveal] Services (DWF) is an international leader in business automation and technology solutions, with over 200 large organisations relying on the company’s services to drive transformation through automation. [Employer hidden — sign up to reveal]’s Outsmart platform and services, including Enterprise AI Agent solutions, empower large organisations to transform knowledge work and drive tangible operational change.

Founded in 2015, [Employer hidden — sign up to reveal] now employs over 200 business automation specialists across the UK & Ireland, the US, and Northern and Central Europe. The company is also listed on the Nasdaq First Growth Market Finland.

Healthcare is the company’s largest vertical, contributing over 50% of [Employer hidden — sign up to reveal]’s 28.7m EUR annual revenue. The company has a proven record of automating critical tasks and end-to-end care pathways within healthcare organisations, which continues to transform patient care, enhance productivity, and improve financial sustainability.

[Employer hidden — sign up to reveal]’s position within the UK healthcare market has strengthened significantly within the last year, following the acquisition of [Employer hidden — sign up to reveal] in October 2025. The combined UK healthcare business now serves over 60 NHS customers, and positions [Employer hidden — sign up to reveal] as the leading provider of automation solutions to the NHS. If you are curious to read more about our experience within UK healthcare, visit the [Employer hidden — sign up to reveal] (a [Employer hidden — sign up to reveal] Company) site or check this link.

Role Overview

As a Sales Director, New Business (UK Healthcare), you will drive growth by creating new opportunities, building a strong, qualified pipeline, and closing complex enterprise deals with NHS organisations. In this role, you will position our automation and AI solutions with senior stakeholders across the NHS and be responsible for acquiring new logos.

Please note – this is primarily a remote (UK based) role, but regular travel to customer sites and in-person team events is expected. Occasional international travel within Europe may also be required.

What You Will Do

• Originate new opportunities: identify and engage NHS organisations including Trusts, ICBs, Cancer Alliances, and national bodies through cold outreach.
• Develop strategic relationships at executive level: build strong relationships with C-level NHS stakeholders and Transformation/Programme Directors.
• Progress early-stage engagements: drive already engaged leads into a qualified pipeline through warm outreach.
• Lead end-to-end sales cycles: take full ownership from first engagement to contract signature.
• Create market presence: build credibility within the NHS ecosystem through networks, events, and referrals.
• Build and maintain pipeline: generate a high-quality pipeline aligned to growth targets.

What We Offer

• A chance to join a market-leading, enterprise-grade automation and AI provider with a strong growth trajectory
• An opportunity to play a key role in the fast-paced, high-performing UK healthcare team
• The ability to drive meaningful transformation across the NHS through automation and AI
• An international work environment and collaborative culture
• Encouragement for learning and self-development

Requirements

• Minimum 3-5 years of experience selling into the NHS (ideally 5+), with a proven track record of closing new logo sales
• Ability to build pipeline independently and close complex multi-stakeholder deals
• Deep understanding of Trust structures, ICBs, and the NHS funding and priority landscape
• A strong existing network across NHS Trusts, ICBs, and NHS Bodies
• Experience in automation, AI, digital transformation, enterprise SaaS, or consulting services is highly valued
• Strong commercial, negotiation, and stakeholder management skills
• Autonomy, discipline, and ownership in managing sales cycles

Application Instructions

Apply with your CV or LinkedIn profile by 31st of May. Please note that we will start interviews as soon as suitable candidates are identified and may close the job post earlier. The first stage for this recruitment process will be a one-way video interview.