Regional Sales Manager- UK, Ireland & Scandinavia

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
Buckinghamshire
TYPE
Full-time
LEVEL
Director
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Sales Leadership Coaching and Mentoring Technical Sales Strategic Planning Market Analysis Customer Engagement P&L Management Team Development

FULL DESCRIPTION

Regional Sales Manager- UK, Ireland & Scandinavia

Are you ready to take the next step in your sales leadership career? This is your chance to join a forward-thinking company that is shaping the future of the technical and industrial equipment industry. As a Regional Sales Manager - UK, Ireland & Scandinavia, you'll be at the forefront of driving growth, leading a high-performing team, and delivering exceptional results in a dynamic and rewarding environment. This is not just a job - it's an opportunity to make a real impact while building your professional legacy.

Role Overview

  • Accountable for delivering profitable growth and strengthening market leadership across the UK, Ireland, and Scandinavia region within a global engineering and industrial technology environment
  • Operates in full alignment with a highly decentralised, performance-driven business model and regional (EMEA) strategy
  • Leads, develops, and inspires a high-performing sales organisation focused on technical, solutions-based selling
  • Translates market and customer insights into targeted growth strategies across key industrial and materials testing markets
  • Expands position in priority verticals through disciplined commercial execution and customer-centric engagement
  • Drives success through hands-on field leadership, data-driven performance management, and continuous development of people and capabilities
  • Focuses on long-term performance, innovation, and customer loyalty within a premium, high-value equipment portfolio
  • Holds significant P&L influence with strong visibility across senior regional leadership

Strategy & Growth Execution

  • Own and deliver regional revenue, margin, and growth targets (monthly, quarterly, annual, and long-term plans)
  • Translate regional strategy into actionable territory-level growth plans
  • Prioritise high-value products, key accounts, and strategic verticals using an 80/20 approach
  • Execute structured growth initiatives to drive order intake and sustainable market share expansion
  • Continuously evaluate market trends, competitive positioning, and evolving customer requirements
  • Identify new applications, industries, and opportunities aligned with advanced testing and engineering solutions

Commercial Leadership & Performance Management

  • Lead the full sales lifecycle from lead generation through to order closure within a consultative, technical sales environment
  • Ensure pipeline quality, velocity, and high conversion standards
  • Own forecast accuracy and maintain strong pipeline discipline
  • Track performance against targets and prior-year benchmarks
  • Analyse won, lost, and abandoned opportunities to strengthen commercial effectiveness
  • Act as the regional “voice of the customer,” influencing product development, service delivery, and commercial strategy

People Leadership & Culture

  • Build and lead a diverse, inclusive, and high-performance sales organisation
  • Coach, mentor, and develop talent within a technically skilled sales and applications team
  • Establish clear succession planning and career development pathways
  • Promote a culture of accountability, ownership, and continuous improvement
  • Lead from the front with strong field engagement alongside customers and teams

Operational Excellence & Governance

  • Ensure compliance with safety standards and disciplined operating processes typical of a global industrial organisation
  • Monitor and manage key performance indicators to drive consistent execution
  • Maintain structured reporting, forecasting, and performance review cadences
  • Collaborate cross-functionally with marketing, service, operations, and finance to deliver integrated customer solutions

Key Experience & Competencies

  • Senior sales leadership experience within technical, industrial, or capital equipment sectors
  • Proven track record of delivering sustained growth across multi-country or regional markets
  • Strong capability in coaching, performance management, and team development
  • Excellent influencing and stakeholder management skills across matrix organisations
  • Commercially astute with strong analytical, forecasting, and planning skills
  • Resilient and adaptable within a dynamic, decentralised business environment
  • Confident in driving accountability and constructive challenge
  • Demonstrated ability to lead across diverse cultures and geographies

Key KPIs / Performance Measures

  • Revenue, margin, and order intake vs. plan
  • Forecast accuracy and pipeline health
  • Performance of strategic growth initiatives
  • Market share growth in priority verticals
  • Team capability, engagement, and succession strength

Working Conditions

  • Hybrid role combining office and field-based work
  • Up to 50% travel across the region, including multi-day trips
  • Flexible working hours aligned to customer and business needs
  • Full, clean driving licence required

Direct Reports

  • Leadership responsibility for a regional sales organisation, including:
  • 5 Inside Sales Representatives
  • 5 Field Sales Engineers
Sign up free — access 45,000+ UK sponsor-licensed jobs