Job Description

As a Media Insight Analyst at [Employer hidden — sign up to reveal], you will uncover actionable insights from campaign performance to improve ROI and drive £15m in sales growth. You’ll work closely with marketing and finance teams to optimise media spend and deliver data-driven recommendations.

Join us at [Employer hidden — sign up to reveal] the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.

Responsibilities

• Analyse campaign performance across paid and organic channels to identify optimisation opportunities
• Develop and maintain cross-channel media reporting and dashboards for stakeholders
• Support A/B testing and test-and-learn programmes to improve campaign effectiveness
• Deliver insights on paid investment impact to achieve ROI improvement targets
• Collaborate with finance and digital analytics teams to ensure robust reporting and alignment

Requirements

• Proven experience in media or marketing analytics within a multi-channel environment
• Strong understanding of media metrics (CPM, CTR, CPA, ROAS) and campaign performance drivers
• Proficiency with tools such as GA4, Google Ads, Meta Ads Manager, Looker Studio or Power BI
• Ability to translate complex data into clear, actionable insights and recommendations
• Experience with attribution modelling or media mix modelling (desirable)

Benefits

• The chance to further your career across our well-known brands – as one of the industry's top apprenticeship providers
• Discount of 33% for you and 15% for your loved ones on all of our brands
• Free employee assistance program
• Discount of 50% for you and 25% for your loved ones at our [Employer hidden — sign up to reveal] Inns and hotels
• Refer a friend – earn £1,500
• Wagestream – access your wage before payday
• Retail discounts – up to 30% off at Superdrug, exclusive discounts with three mobile