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Established in 1806, [Employer hidden — sign up to reveal] is a global consumer products company operating in over 200 countries. Our products are trusted in more households than any other brand. Join [Employer hidden — sign up to reveal], a caring, innovative growth company reimagining a healthier future.

Job Description

[Employer hidden — sign up to reveal] is seeking an innovative, passionate, and results-driven Social Strategist to join our Division team. This role is pivotal in driving our social media creative presence, with a strong focus on TikTok. You will work cross-functionally to develop and execute a cohesive social media strategy.

What You Will Do

• Develop and drive the Division's social media strategy, with a primary focus on TikTok.
• Elevate the social creative framework, velocity, and overall impact of content.
• Identify emerging social media trends and translate them into actionable strategies.
• Develop and implement full-funnel strategies that integrate social media, social commerce, and e-commerce.
• Manage content calendar and opportunity spaces across Europe Division social channels.
• Establish monitoring, analytics, and reporting on performance.
• Lead strategy for social communities, loyalty programs, and influencer/creator partnerships.
• Utilize social listening to monitor trends and sentiment.
• Act as central strategic expert for Division and European Hubs.
• Own holistic measurement and define regional KPIs.

Content Development

• Oversee creation of high-quality, platform-specific social media content.
• Develop and govern the social content framework for high-velocity, collapsed funnel model.
• Build infrastructure for content scalability.
• Coordinate with external agencies and internal creative teams.
• Act as Division's subject matter expert on TikTok content creation best practices.
• Ensure social strategies align with overall marketing campaigns.
• Identify opportunities for social commerce integration.
• Establish big bets and share best practices across markets.
• Drive data-driven content development.

Qualifications

Minimum: Bachelor's degree in Marketing, Communications, or related field; 7+ years experience in social media strategies; Expert knowledge of social media platforms and analytics tools; Experience with TikTok and social commerce.

Preferred: Experience in complex organizational environments; Strong analytical skills; Excellent communication skills; Proficiency in Hootsuite, Buffer, Sprout Social, Sprinklr, Google Analytics, TikTok Marketscope, etc.; Familiarity with TikTok Ads Manager, Creator Marketplace, Seller Center.

Our Commitment to Inclusion

[Employer hidden — sign up to reveal] is an equal opportunity employer. We are dedicated to ensuring each individual can be their authentic self.