Head of Digital & Customer Loyalty

About [Employer hidden — sign up to reveal]

With over 60 years of history, [Employer hidden — sign up to reveal] has become the world's largest pizza company, with 18,000+ stores across 100 countries. We're proud to be an International Operating Market of nearly 1,300 Pizza Huts across the UK, Ireland, France and Canada. At [Employer hidden — sign up to reveal], our North Star is to be the top pizza choice, bringing people together through the joy of pizza. As part of the [Employer hidden — sign up to reveal] family, which includes KFC, Taco Bell, and The Habit Burger Grill, [Employer hidden — sign up to reveal] proudly stands alongside the largest restaurant group worldwide.

Responsibilities

• Lead the UK digital business and advise for the FR & DE markets, overseeing Digital Marketing, Paid Media, Ecommerce, CRM and Loyalty and Aggregator channels, as well as all digital analytics and customer reporting.
• Transforming the consumer journey through excellent execution and strategic initiatives.
• Collaborate with the global digital team to inform and prioritise the continuous improvement roadmap for the web & app, with the goal of improving CVR and AOV.
• Work with Media & Affiliate agencies to define and execute the digital media strategy, growing active customers and driving more customers to the website & app.
• Lead the CRM & Loyalty channel, overseeing all emails, push notifications and SMS sends across trade and trigger comms. As well as collaborating with Digitech team to ensure continuous improvement and utilisation of Martech stack to deliver improved retention and frequency.
• Accelerate the growth of the aggregator business, working with Uber, Deliveroo and Just Eat to improve the experience, define the value proposition and maintain media activity.
• Lead all digital and customer reporting, delivering weekly and monthly reporting with insights and recommendations.
• Collaborating with all teams across the UK & International Operating Markets (IOM), as well as global partners across the [Employer hidden — sign up to reveal] Group.
• Building strong relationships with franchisees, working closely with relevant board members to align on strategy, the roadmap and execution plans.

Working Relationships

• UK Digital team
• UK Integrated Marketing team
• IOM support centre teams
• Global teams including [Employer hidden — sign up to reveal] Digital, Brand and Marketing
• Franchise partners
• Agencies & third party suppliers

Requirements

• Digital background with experience across Paid Media, CRM and Ecommerce in tech or consumer goods.
• Led and developed a high-performing team through effective coaching, clear communication, and supportive leadership.
• Deep commitment to understanding and improving the customer experience through digital channels.
• Ability to analyze data, identify trends, and develop actionable insights.
• Experience with app management, loyalty, in-restaurant ordering systems, booking platforms would be advantageous.
• Experience with aggregator platforms or marketplace would be advantageous.
• Strong relationship-building skills; ability to challenge the norm and implement creative solutions.
• Excellent written and verbal communication skills.
• Experience managing multiple stakeholders.
• Proven adaptability to a fast-moving environment and high sense of urgency.
• Strong organizational skills to manage multiple initiatives and meet deadlines.
• Meticulous attention to detail.

Preferred Qualifications

• Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
• 4-6 years of proven experience in ecommerce or similar role within retail or hospitality.
• Familiarity with digital analytics tools, content management systems, and CRM platforms.
• Relevant certifications in digital marketing, UX design, or related areas.