Senior Social Media Manager

About the Role

The Senior Social Media Manager (Organic) will lead the strategic planning and delivery of [Employer hidden — sign up to reveal]'s D2C organic social media presence across key platforms including Meta, TikTok and LinkedIn. This role will define [Employer hidden — sign up to reveal]'s approach to social media, delivering content that is engaging, credible and compliant, and that builds long-term trust with our audience. The role will shape how our 'Feel Good Investing' promise is delivered to our customers through social media and directly contribute to our brand awareness and consideration objectives.

What You’ll Be Doing

• Strategy & Planning: Develop, own and evolve the social media strategy; oversee social media across the group; define channel roles within a regulated investment environment; define success measurement and reporting; work with insights/data teams; drive measurable impact on brand awareness; build and manage social media content roadmaps; manage the organic social media budget.
• Content & Creative Oversight: Plan a calendar of content delivering 'Feel Good Investing'; maximise existing content; champion a test-and-learn approach; define and evolve [Employer hidden — sign up to reveal]'s social tone of voice and creative identity; work closely with the acquisition marketing team for integrated organic and paid social.
• Community & Engagement: Oversee community management with escalation processes; develop a community strategy for trust and advocacy; use social listening to inform brand, content and product teams; lead trend analysis.
• Risk, Compliance & Governance: Ensure all content is compliant with industry regulation and internal policies; balance creativity with regulatory requirements; act as key stakeholder in risk and compliance discussions.
• Team & Stakeholder Leadership: Act as senior authority on social media; influence senior stakeholders; line-manage the Senior Social Media Executive; manage agency relationships; collaborate with Content, PR, Brand, Marketing, Website and Customer Service teams.

What We’re Looking For

• Proven experience leading social strategy at scale
• Strong background managing organic social within a regulated or complex environment (financial services ideal)
• Experience managing and developing teams
• Strong stakeholder management and influencing skills
• Deep understanding of platform behaviours (Instagram, TikTok, YouTube, LinkedIn)
• Creative and strategic mindset
• Excellent accuracy and attention to detail
• Experience with social analytics tools and reporting frameworks
• Understanding of content production workflows (especially video)
• Commercially minded with strong understanding of brand building
• Leverage tools and emerging technologies to scale content creation and insight generation

About [Employer hidden — sign up to reveal]

[Employer hidden — sign up to reveal] is one of the UK’s fastest-growing investment platform businesses, providing award-winning solutions for everyone, from professional financial advisers to first-time investors. Today, over 723,000 customers trust us to manage more than £108.7 billion of assets. We’re proud to be recognised as one of the UK’s Best 100 Companies to Work For for six consecutive years, and a Great Place to Work® in 2025 and 2026.

What We Offer

• 27 days holiday, increasing with service + buy/sell scheme + bank holidays
• 8% Pension with matched contributions
• Discretionary bonus scheme
• Share schemes (including free shares and BAYE)
• Health Cash Plan and discounted private healthcare
• Free onsite gym
• Enhanced family leave (subject to qualifying criteria)
• Travel and bike loan schemes
• Employee Assistance Programme

Life at [Employer hidden — sign up to reveal]

• Regular social events including summer and Christmas parties
• Learning and development opportunities tailored to you
• Casual dress code
• Friendly, supportive team environment

Our Ways of Working

We offer hybrid working, with a minimum of 50% of your working time per month spent in the office. For new starters, there’s an initial period of full-time office working to help you settle in and build relationships.

Inclusion & Diversity

We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work. We welcome applications from all backgrounds and make hiring decisions based on skills, experience and potential.