Cluster Sales and Marketing Manager
SKILLS
FULL DESCRIPTION
Cluster Sales and Marketing Manager
[Employer hidden — sign up to reveal] - Holiday Inn High Wycombe
Salary: £45,000 - £46,000 per year
Location: High Wycombe, UK (On-site)
Type: Full-time, Mid-Senior level
About the Role
We are seeking an energetic and results-driven Cluster Sales and Marketing Manager to join our dynamic team. In this role, you will drive revenue by effectively selling all aspects of the hotel within the local and national marketplace. You will support the delivery of the hotel sales and revenue budget by increasing the share and profitability of existing accounts and securing new business across all market segments. You will focus on corporate, meetings and events, and social banqueting segments, implementing targeted sales and marketing activities such as direct selling, promotions, and digital campaigns.
Key Responsibilities
- Develop and own the sales and marketing plan that aligns with the hotel's objectives.
- Collaborate with the hotel revenue team, supported by the General Manager and Area Sales Director.
- Continuously research competitor properties to obtain market and rate intelligence.
- Support the preparation of annual budgets and drive delivery of strategies.
- Actively seek, identify, secure, and contract new and repeat business across all market segments.
- Manage and penetrate new accounts to increase market share.
- Establish relationships with Brand Key Account Directors/Managers.
- Utilize Brand sales initiatives and tools.
- Prepare account development plans for key accounts.
- Support [Employer hidden — sign up to reveal]’s central marketing team in data capture and database management.
- Identify and target local leisure attractions for partnerships.
- Plan and execute local hotel marketing campaigns with [Employer hidden — sign up to reveal]’s central marketing team.
- Manage and implement the hotel’s local social media strategy.
- Ensure the hotel’s online presence is up-to-date.
- Maximize local PR opportunities.
- Embed a sales culture using [Employer hidden — sign up to reveal] sales initiatives.
- Represent the hotel at seminars and business events.
- Manage relationships with local attractions and venues.
Requirements
Proficiency in Salesforce CRM, Microsoft Office (Word, Excel, PowerPoint, Outlook), Teams/Zoom, Social Media, and Digital Marketing Channels (Facebook, Instagram) is essential.
Benefits
- Exclusive discounts: Valor team member rates from £30 B&B, discounted family stays, 50% off dining, free meals on duty.
- High-street discounts and Cycle to Work scheme.
- Refer-a-friend bonuses from £250.
- Wellness activities, Employee Assistance Programme, Healthcare Cash Plan options from £5/month.
- Fully funded apprenticeships, internal development programmes, monthly and annual awards.
About [Employer hidden — sign up to reveal]
[Employer hidden — sign up to reveal] manages over 100 hotels across four continents. Recognised by The Sunday Times as a top ten Very Big Organisation in 2024 and 2025 Best Places to Work lists, and the top ranked hospitality business in 2025.
How to Apply
Apply via the 'Apply for this job' button on the career site. We usually respond within a day.