Background

[Employer hidden — sign up to reveal] Group is a leading UK healthcare operations software provider, delivering integrated, mission‑critical solutions that support primary care, dental, pharmacy, hospital, and veterinary organisations. The Fresh is a specialist digital marketing agency within the [Employer hidden — sign up to reveal] Group, working exclusively with healthcare and dental clients across the UK.

Job Purpose

We’re looking for an experienced, commercially sharp Senior Paid Media Manager to join our fully remote team. You’ll be responsible for the strategy, setup, day-to-day management, and performance reporting of Google Ads and Meta Ads campaigns across a portfolio of dental and healthcare clients — primarily focused on lead generation for local practices.

Key Responsibilities

• Managing Google Ads (Search, Display, PMax) and Meta Ads campaigns across a portfolio of dental and healthcare client accounts.
• Taking end-to-end ownership of campaigns — from initial strategy and build through to ongoing optimisation and performance reporting.
• Setting up tracking, conversion events, and attribution correctly across platforms (GA4, GTM, Meta Pixel, Google Tag).
• Delivering regular performance reports and insights to internal Account Managers and directly to clients where required.
• Identifying growth opportunities across accounts — budget recommendations, new campaign types, audience strategies, and creative testing.
• Collaborating with the wider team on landing page recommendations, creative briefs, and campaign messaging.
• Contributing to agency-level paid media processes, playbooks, and quality standards.
• Staying ahead of platform changes, algorithm updates, and best practices across Google and Meta.

Essential Skills & Experience

• 7–10 years of hands-on experience managing Google Ads and Meta Ads campaigns, with a strong track record of lead generation performance.
• Agency-side background — managed multiple client accounts simultaneously.
• Deep technical proficiency: campaign architecture, bidding strategy, audience targeting, creative testing, tracking setup, and performance analysis.
• Experience with GA4, Google Tag Manager, Meta Business Manager, and standard reporting tools.
• Strong understanding of local business lead generation.
• Excellent communication skills.
• Highly organised with ability to manage large portfolio.
• Team player who takes ownership.

Desirable

• Experience with dental, healthcare, or regulated sectors.
• Familiarity with CRM integrations and lead tracking.
• Experience using Google Ads scripts or automation tools.
• Understanding of SEO.

Benefits

• Income Protection
• Life Assurance
• Enhanced pension
• Health Cash plan
• 28 days annual leave + bank holidays
• Sick pay scheme
• Flexible benefits via Agilio Flex portal

How to Apply

If you feel you have what it takes, please email your CV along with a covering letter to [contact hidden]. We look forward to receiving your application!