Events Marketing Manager
SKILLS
FULL DESCRIPTION
Events Marketing Manager
[Employer hidden — sign up to reveal] is looking for a hands-on Events Marketing Manager to own paid media, conversion optimisation and performance measurement across [Employer hidden — sign up to reveal]'s dentistry events. This role is ideal for someone who loves making campaigns work better, spotting where users drop off, and using data to drive smarter decisions.
The Role
We’re looking for a hands-on Events Marketing Manager to own paid media, conversion optimisation and performance measurement across [Employer hidden — sign up to reveal]'s dentistry events. This role is ideal for someone who loves making campaigns work better, spotting where users drop off, and using data to drive smarter decisions — particularly in a fast-paced events environment. You’ll play a key role in driving attendee registrations, improving conversion rates and ensuring we invest marketing budget where it performs best.
Responsibilities
- Planning and delivering paid digital campaigns (Meta, Google, LinkedIn as appropriate) to drive free event registrations
- Owning CRO across event websites and registration journeys (landing pages, messaging, forms)
- Monitoring and improving conversion rates from click → registration
- Managing measurement and reporting (GA4, UTMs, dashboards, CPL tracking)
- Analysing performance and clearly communicating insights and recommendations
- Working closely with Event, Commercial and Content teams to align campaigns with event timelines
- Lead creative briefing for digital campaigns, working closely with internal and external designers to ensure creative is on-brand, performance led and delivered to deadline.
- Working with the Marketing Executive to plan and deliver always-on marketing campaigns to drive year-round growth of our events and awards brands.
- Briefing and managing external agencies or freelancers where specialist support is needed
What We Need From You
- Strong experience running paid digital campaigns for events with a minimum of 5 years experience.
- A solid understanding of CRO principles and how to reduce friction in user journeys
- Confident with analytics and performance reporting
- Comfortable working with multiple events and deadlines
- Organised, commercially minded, and calm under pressure
- Experience in B2B events would be preferred with dentistry or healthcare as a plus (but not essential)
Why Work for [Employer hidden — sign up to reveal]?
- Competitive salary
- 25 days holiday plus bank holidays
- Company pension scheme
- Health & wellbeing scheme
- Employee discounts scheme
- BHSF Health cash plan
- Wellhub discounted gym memberships
- Cycle to work scheme
- Electric car scheme
- Free parking including access to car charging points
- Regular company social events
- Management that cares about your career development and personal growth
- A chance to make a real impact on the business from day one
- A culture where success is rewarded and going above and beyond is recognised and valued
Apply for This Role
Fill in the required fields: First name, Last name, Email address, Phone number, Eligibility to work in the U.K. (Yes/No/Yes but visa sponsorship required), LinkedIn Profile URL, Resume/CV (pdf, doc, docx, txt, rtf), Cover Letter (optional), and agree to Terms & Conditions. Submit application.