Regional Sales Manager - Matthew Clark Bibendum

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
South West
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Sales Management Area Sales Manager leadership P&L management Pricing and margin management CRM and reporting tools Brand activation On Trade sales experience WSET Level 2

FULL DESCRIPTION

Regional Sales Manager - Matthew Clark Bibendum

[Employer hidden — sign up to reveal] Group is seeking an experienced Regional Sales Manager to lead and inspire a high-performing regional sales team in the South West. This is a field-based role covering the South West.

About the Role

  • Lead and develop a team of Area Sales Managers to deliver agreed volume, value, and margin targets
  • Win new customers and grow share of existing accounts across priority brands
  • Translate company strategy into clear regional priorities, KPIs, and execution plans
  • Build strong customer relationships, improving experience and unlocking growth opportunities
  • Support and coach ASMs on key account management, negotiation, and value growth
  • Manage promotional spend, pricing, and capital investment to deliver profitable growth
  • Champion CRM and reporting tools, ensuring accurate forecasting and data-led decisions
  • Deliver high standards of brand activation, visibility, and compliance across your region
  • Work cross-functionally with Marketing, Category, Finance, and Supply Chain to deliver integrated customer solutions

About You

  • Proven experience leading a team of Area Sales Managers (or similar) with a strong performance track record
  • Strong commercial acumen, including P&L, pricing, margin management, and ROI
  • On Trade or drinks industry sales experience, with strengths in acquisition and account development
  • A coach-led leadership style with the ability to develop talent through structured PDPs
  • Confidence using data, CRM, and reporting tools to drive decisions and performance
  • Excellent communication and influencing skills with customers and senior stakeholders
  • Strong knowledge of the local licensed trade, competitor landscape, and regulations
  • WSET Level 2 or above
  • A valid UK driving licence and flexibility for regular travel

About [Employer hidden — sign up to reveal] Group

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. [Employer hidden — sign up to reveal] Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig. We seek to champion and embed sustainability in everything that we do at [Employer hidden — sign up to reveal] Group.

Application Instructions

Please apply via the candidate portal at https://careers.candcgroupplc.com/vacancies/7341/apply/. For help, contact the Talent Acquisition Team at [Employer hidden — sign up to reveal].

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