Senior Channel Strategy & Planning Manager (Off Trade GB)

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
Glasgow
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Channel Strategy Category Management Commercial Strategy Consumer Insight P&L Management Project Management Relationship Building FMCG Background

FULL DESCRIPTION

Senior Channel Strategy & Planning Manager (Off Trade GB)

[Employer hidden — sign up to reveal] Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands. This role is based in Glasgow, Permanent, Full-time.

Overview

This role will work closely with the Senior Commercial Directors in National Accounts to set strategic priorities. It leads the Nationals Off Trade channel marketing team to build and execute annual plans that deliver [Employer hidden — sign up to reveal]'s commercial objectives.

About the Role

  • Own the channel strategy for National Accounts in line with UK Off Trade Channel Strategy.
  • Drive commercial performance via sustainable volume and profit growth initiatives.
  • Lead and develop compelling customer and channel plans across owned, partner and distribution portfolio.
  • Create, deliver and evaluate Distribution Gold Standard within the Nationals channel.
  • Build support plans that drive visibility at every off trade consumer touch point.
  • Set KPI and ROI success measures, report on efficiencies and impact.

About Us

  • Comfortable with managing a diverse workload in a high-pressure environment.
  • Consumer insight driven, business planning, commercial strategy, and creative skills.
  • Ability to translate into compelling narrative for action.
  • Track record in building successful relationships.
  • Entrepreneurial, challenger mindset.
  • Good creative judgement.
  • Commercially astute and savvy to managing a portfolio P&L.
  • Strategically minded with a flair for ideation.
  • Excellent project management skills.
  • Strong communication skills.
  • Passion to lead highly effective teams.
  • Relevant experience within an FMCG background.

Apply via the link on the [Employer hidden — sign up to reveal] Group careers site.

Sign up free — access 45,000+ UK sponsor-licensed jobs