Area Sales Manager

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
Manchester, Oldham, Halifax
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Sales Negotiation Relationship Building Analytical Skills Communication Problem Solving Commercial Awareness Time Management

FULL DESCRIPTION

Area Sales Manager

[Employer hidden — sign up to reveal] Group plc is a premium drinks company. This role focuses on delivering strategic profitable growth within the On Trade through driving business development opportunities.

About the Role

In this role, you will leverage your brand, portfolio, and category knowledge to develop and grow new and existing accounts. You’ll work closely with customers to enhance their offerings and ensure every meeting is productive, focusing on maximizing their sales performance. Managing budget spend within your region, you'll drive volume, distribution, and retention to ensure maximum profit return. You'll also ensure customers trade within agreed credit terms and assist with financial negotiations when needed. Maintaining a professional approach to sales and account management, you'll deliver top-tier customer service. Additionally, you'll build strong partnerships with key suppliers to secure 'best in class' support.

Key performance indicators (KPIs) for this role include achieving margin, revenue, volume, and distribution targets, meeting partnership supplier distribution goals, and fostering strong relationships with customers and internal stakeholders to benefit the business.

About You

  • Proven track record in a fast-paced sales environment, with experience in FMCG preferred.
  • Strong core sales skills including influence, negotiation, and problem-solving, complemented by excellent numeric and analytical abilities.
  • Commercial mindset and ability to build and develop strong relationships at all levels.
  • Exceptional communication and presentation skills.
  • Results- and solution-focused.
  • Effective prioritization, time management, and organization.
  • Adaptable to changing market environments.
  • Full driving license required; field-based role – ideally located nearby and familiar with territory.

About Us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach. [Employer hidden — sign up to reveal] Group plc owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands. [Employer hidden — sign up to reveal] Group’s portfolio includes Bulmers, Tennent’s, Magners, Heverlee, Menabrea, Five Lamps, and Orchard Pig.

We seek to champion and embed sustainability in everything we do. We respect, support, and develop all our people to be their best. Diversity of experience and skills combined with passion is key to delivering on our mission.

[Employer hidden — sign up to reveal] Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies. For help, contact our Talent Acquisition Team at [Employer hidden — sign up to reveal]. All applications need to come through the candidate portal [Employer hidden — sign up to reveal].

Additional Information

  • Department: Sales
  • Location: Manchester, Oldham, Halifax
  • Contract Type: Permanent
  • Working Pattern: Full-time
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