Senior Paid Social Executive (6 months Secondment opportunity)

What you'll be doing

• Spanish market paid social (end-to-end): Own the paid social strategy and execution for Spain across bingo and casino acquisition; Collaborate with Brand and the Senior Paid Social Manager to deliver brand awareness campaigns; Build, launch, optimise and scale campaigns across Meta, Snapchat and other relevant platforms; Explore new platforms, partners and audience strategies to drive incremental growth.
• Commercial performance: Manage the Spanish paid social budget across acquisition and brand activity; Deliver against CPA, ROI, LTV and volume targets; Use data to inform decisions on scaling, optimisation and testing; Forecast performance, identify risks early and propose solutions.
• Creative & offer: Brief creative teams on market-relevant assets tailored to the Spanish audience; Develop and manage a structured testing roadmap across creative, audiences and placements.
• Stakeholder & cross-functional collaboration: Partner with Brand, Compliance and the wider Spain team to align activity across the market; Represent paid social Spain in planning discussions, contributing insights and recommendations; Deliver clear reporting and maintain regular communication with stakeholders.
• Contribution to the team: Share learnings and best practices across the wider paid social team; Identify and improve processes to enhance efficiency and effectiveness.

What we're looking for

• Experience managing and optimising paid social campaigns, ideally within gambling, betting or another regulated industry
• Strong hands-on expertise in Meta and Snapchat Ads platforms
• Solid understanding of campaign structure, audience strategy, bidding and creative testing
• Strong analytical skills, with experience using GA4, platform reporting tools and Excel
• Experience working on the Spanish market, or the ability to quickly build market understanding (fluency in Spanish strongly preferred)
• Ability to work autonomously in a fast-paced environment
• Clear and confident communication skills with both internal and external stakeholders

Nice to have

• Understanding of Spanish gambling regulations and their impact on paid social
• Experience launching or scaling campaigns in new markets
• Knowledge of attribution models beyond platform reporting

Additional Information

Department: Marketing & Commercial | Role: Acquisition | Locations: Leeds (UK), Sunderland, UK, Gibraltar, Dublin | Remote status: Hybrid

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