Head of International Sales

🔒 Confidential Employer
Posted 7 May 2026
LOCATION
Pembroke Dock
TYPE
Full-time
LEVEL
Director
SALARY
£70,000 / year
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

International Sales Strategy Distributor Management B2B Sales P&L Management Negotiation CRM Mastery Market Expansion Cross-cultural Communication

FULL DESCRIPTION

Head of International Sales

[Employer hidden — sign up to reveal], the exclusive worldwide licensee for JCB Power Products, is seeking a powerhouse Head of International Sales to take total ownership of our commercial frontier. This is a senior leadership role offering £65,000–£70,000 plus uncapped bonus, on a flexible hybrid basis (typically 1–2 days per week in the office), with regular international travel. Note: we have sites in both Pembroke Dock and Newport.

The Mission

[Employer hidden — sign up to reveal] isn’t just growing; we are evolving. As the exclusive global force behind JCB Power Products, we carry the prestige of one of Britain’s most iconic industrial brands. Having moved far beyond simple territory management, we are now entering a high-octane global scale-up phase.

The Challenge

1. Global Strategy & Commercial Vision

  • Define the Roadmap: Identify priority regions and determine the most effective routes to market.
  • The Blueprint for Profit: Design pricing structures and commercial frameworks that ensure sustainable growth.
  • Data-Led Command: Own the international P&L, using rigorous data analysis to steer investment.

2. Leadership & Team Evolution

  • Elite Team Development: Lead, coach and professionalise a diverse team of Managers and BDMs into a world-class sales unit.
  • The Gold Standard: Implement high-performance KPIs and modern CRM mastery.

3. Network Expansion & Partnerships

  • Strategic Negotiations: Oversee the appointment and development of international distributors.
  • Market Penetration: Drive deep account development for long-term partner success.

4. Precision Operations & Governance

  • Risk & Reward: Manage revenue performance, credit exposure and international commercial risk.
  • Synchronised Growth: Work closely with Supply Chain and Product teams.

Who You Are

  • The Veteran: Proven track record in senior international sales leadership, ideally machinery, construction, or industrial equipment.
  • The Strategist: Navigate big picture and get boots on the ground.
  • The Negotiator: Persuasive, high-level communicator.
  • The Globalist: Cultural fluency and willingness for frequent international travel.

Why Join [Employer hidden — sign up to reveal]?

“We provide the keys to the brand; you drive the expansion.”

  • True Ownership: Autonomy to build the international sales function.
  • Global Brand Power: Represent the JCB name.
  • Strategic Influence: Work directly with owners and senior leadership.
  • Modern Working: Flexible hybrid approach with comprehensive executive benefits.

Ready to lead our global expansion?

If you have the grit, the vision, and the commercial experience to scale an international powerhouse, we would like to hear from you. Please send CV and cover letter outlining your suitability to [Employer hidden — sign up to reveal].

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