Performance Marketing Manager - Campaigns

About the Role

• At [Employer hidden — sign up to reveal], performance marketing is not just about running channels — it’s about owning campaigns that drive measurable commercial impact.
• We are looking for a Performance Marketing Manager - Campaigns, who will own the end-to-end performance of paid campaigns across our key verticals and regions.
• This role works cross-functionally with Brand, Product Marketing, Sales, and Data to translate positioning into clear campaign objectives aligned with pipeline growth, validate them through structured experimentation, and optimize toward measurable opportunity impact.
• You won’t simply manage LinkedIn or Google Ads. You will own campaign outcomes from brief to launch to insight to optimisation.

What You’ll Be Doing

Campaign Ownership

• Own the end-to-end performance of paid campaigns across verticals and markets.
• Translate Product Marketing positioning and value propositions into structured paid activation.
• Define campaign goals aligned to MQL, opportunity creation, and influenced pipeline.
• Build and execute structured testing roadmaps across targeting, creative, messaging, landing pages, and bidding strategies.
• Ensure disciplined budget pacing and efficient capital allocation.

Paid Channel Execution

• Lead hands-on execution across LinkedIn Ads and Google Ads (Search, Demand Gen, PMAX where relevant).
• Structure campaigns for scalability, clarity, and performance transparency.
• Refresh creative and campaign structures regularly to maintain testing velocity.
• Manage and coordinate external agencies and partners where applicable.
• Own reporting and insights across end-to-end performance campaigns (from media platform to landing page), generating actionable learnings and identifying key challenges and opportunities for Brand, Product Marketing and Field Marketing teams.
• Partner with Brand, Product Marketing, Field Marketing and Sales to develop, test and optimise performance marketing campaigns, incorporating cross-functional input to drive pipeline.

Performance & Commercial Optimisation

• Optimise campaigns toward commercial outcomes not just volume metrics.
• Monitor performance across the full funnel: click → lead → MQL → SQL → opportunity.
• Use multi-touch attribution insights (e.g., Dreamdata) to evaluate channel contribution and reallocate investment toward highest pipeline impact.
• Identify and scale high-performing audience segments, value propositions, and campaign structures.
• Provide clear recommendations based on data, not platform bias.

Measurement, Reporting & Automation

• Ensure accurate tracking and attribution in collaboration with Data and CRM teams.
• Maintain strong UTM governance and channel hygiene.
• Deliver clear, actionable reporting on campaign performance and commercial impact.
• Leverage automation and AI-supported workflows to accelerate testing, improve operational efficiency, and scale insight generation.

Cross-Functional Collaboration

• Partner closely with Product Marketing to deploy and pressure-test messaging in market.
• Work with Brand to align creative direction and build strong feedback loops between performance and positioning.
• Collaborate with Sales to improve targeting precision and lead quality.
• Contribute performance insights to GTM planning and investment decisions.

What You'll Bring

• 4+ years of experience in performance or growth marketing within B2B, SaaS, fintech, or complex commercial environments
• Strong hands-on expertise in LinkedIn Ads and Google Ads.
• Experience supporting or executing account-based marketing (ABM) initiatives is highly desirable
• Experience operating within long sales cycles and multi-touch attribution environments.
• Familiarity with attribution platforms such as Dreamdata, HubSpot attribution, or CRM reporting.
• Proven ability to build structured experimentation roadmaps.
• Strong analytical skills with the ability to connect campaign data to pipeline and revenue impact.
• Comfortable working cross-functionally with Brand, Product Marketing, Sales, and Data teams.
• Experience using automation and AI tools to enhance campaign testing and performance workflows.

Why You’ll Love Working At [Employer hidden — sign up to reveal]

• High autonomy & ownership: We give you the freedom to own your work and trust you to make the best decisions for your projects.
• Top-tier talent: Join a team of industry experts and highly skilled professionals who are as passionate as you are about innovation.
• Unlimited growth potential: We support your ambition with plenty of room for personal and professional growth within the company.
• Flexible, remote work: Work from anywhere up to 30 days, in an environment that values flexibility and work-life balance.
• A supportive culture: You’ll be part of a team that encourages, motivates, and celebrates success together.
• Comprehensive benefits package: We take care of our people with great benefits to match the value you bring.

Benefits & Perks

• Fair pay and employee stock option: We value the input of every employee and want you to tap into the growth we build together. That’s why our salaries are competitive and reassessed regularly, and you have access to an employee stock option program.
• Flexible Paid Time Off: We offer a flexible paid time off policy, providing up to 5 weeks of annual vacation days and paid family leave (subject to country regulations). Additionally, you can benefit from hybrid or remote work options, promoting a healthy work-life balance.
• Regular Fun With Your Team: To spend other than work-related time with your teammates, you get a team activity budget for three quarters a year. The fourth quarter is reserved for a company-wide event.
• Individual Learning Budget: You get a yearly learning budget to use for courses and other relevant learning opportunities that help you develop your skills.

About [Employer hidden — sign up to reveal]

Founded in 2016, [Employer hidden — sign up to reveal] is a female-founded and led company with a unique vision: to bring the brightest minds and the best technology together to break down the barriers to prosperity. As a leading global card issuer and payment processor that merges innovation, security, and expertise to create modular, cloud-based payment processing capabilities, [Employer hidden — sign up to reveal] is one of Finland’s most valuable scaleups, and is the first financial service provider in the world to be PCI-DSS certified while running its service in the public cloud. By focusing on collaboration, [Employer hidden — sign up to reveal] is able to efficiently provide customers with cutting edge features – offering in-house experts and white labelled technology to help companies create scalable payment solutions with ease. Supporting debit, credit, prepaid, gift, fleet, and fuel card programmes in any form – for consumer, commercial, and B2B applications. [Employer hidden — sign up to reveal]’s no-nonsense approach helps customers create bespoke payment solutions that are flexible, scalable, and secure. Holding an Electronic Money Institution (EMI) licence from the Finnish FSA and from the UK’s Financial Conduct Authority (FCA), enabling operations across Europe and the UK, [Employer hidden — sign up to reveal]’s PCI-DSS certified platform guarantees 99.999% uptime, global scalability, and card scheme connectivity, supporting various card programmes and integration with digital wallets. [Employer hidden — sign up to reveal] has raised €68.5 million in funding rounds, showcasing its industry leadership with recognitions like Visa Fintech Fast Track and Mastercard Lighthouse Development Program participation, as well as winning prestigious awards, such as the 2019 PayTech Award for Best Payments Solution, 2022 FF Award for Mobile Payments and the 2023 FF Award for Authentic ESG. Propelled by the forward-looking vision of its Co-CEOs and Nordic ingenuity, [Employer hidden — sign up to reveal] is set to expand globally, shaping the future of payment solutions.